Design thinking is an iterative, user-centric approach to product and software development focusing on the person behind the problem. In enterprise SEO, design thinking seamlessly integrates SEO features into the core site experience. By focusing on people as the central element in addressing both problems and solutions, design thinking leads to future-proof SEO. Integrating this…
2024 is just around the corner and a lot of you are worried that SEO will die again. Well, no need to worry because John Mueller of Google said you are good, at least for the first half of 2024. John said on Bluesky “SEO will not die in H1 2024.” This was in response…
If you have a Google Business Profile, it’s a good idea to frequently check and see how your it’s performing. Just like your website’s analytics, checking your GBP’s performance helps you understand: How many calls you’re getting. How people are finding your listing. How many users are getting directions to your business. And more. Let’s…
A new Google Store is opening up at the GooglePlex, the Google headquarters in Mountain View, California. It is opening in about week on October 12th. I learned this from a photo I found on Instagram. This post is part of our daily Search Photo of the Day column, where we find fun and interesting…
Men earn an average of 36% more than women in search marketing in 2024, according to a new Search Engine Land survey. While there is less of a gender pay gap disparity in senior positions, there is still a disparity. Additionally, women were more likely to have changed jobs or received promotions more recently than…
The key to local SEO data is in its name – it’s local. Without it, a campaign may not receive crucial insights to adjust its central strategy. If you’re targeting Manhattan, N.Y., but 80% of your users are visiting from devices in Brooklyn, N.Y., you’re missing something. But how do you find these gaps in…
We have had intense Google search ranking update volatility over the past few weeks over the weekends. That weekend trend kind of stopped when we had a mid-week Google update around January 9th/10th. And for the past couple of weekends, including this one, the volatility with the Google search results has been relatively calm. That…
Google is testing shading and adding color and depth to favicons that they display in the search result snippets. This was spotted some time ago but it seems to be more broadly being tested now, including the shading experiment. Here is a screenshot from Chandan Kumar from a few days ago on X – notice…
Imagine a world where your marketing message finds its perfect match. No wasted effort, no aimless casting of a net. Your ideal audience, captivated. This isn’t a dream. It’s Connected TV (CTV) advertising. Picture television’s massive reach, sharpened to a digital marketing laser. Join MNTN for Everything You Need to Know About CTV Audience Targeting…
Google updated its search performance report within Google Search Console to include a breakdown of your merchant listings within the Google Search Image tab. This means you can now see how well your merchant listings are performing when a searcher clicks on the image tab within the Google Search results. What it looks like. Google…