Emojis have been part of our social environment for a long time, but over the past decade or so they have also found their way into the digital marketing space. If you aren’t aware of the important relationship between emojis and SEO, we’re here to help you discover why you might consider them for your…
The soaring capabilities of language models in real-world applications are often hindered by the intricate challenges associated with their large-scale training using conventional methods like standard backpropagation. Google DeepMind’s latest breakthrough, DiLoCo (Distributed Low-Communication), sets a new precedent in language model optimization. In the paper “DiLoCo: Distributed Low-Communication Training of Language Models,” the research…
Google announced the release of v17_1 of the Google Ads API, introducing several new features and updates for developers and advertisers. Key Updates: ShareablePreviewService.GenerateShareablePreviews(): Generates shareable ad preview URLs for enabled and paused asset groups, with expiration dates included. AdGroupAdService.RemoveAutomaticallyCreatedAssets(): Allows removal of automatically created assets linked to Responsive Search Ads. New ASSET_GROUP change status…
Google is testing labeling product images in the product grid search results with a label that says “product.” I am unsure if this is Google mislabeling the percent discount tag and sticking “product” there instead or if this is a real feature test. I mean, we’ve seen Google label image search with product labels but…
Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Meridian, an open-source Marketing Mix Model (MMM), has been introduced to help advertisers analyze campaign performance while prioritizing user privacy. Accessibility. Meridian is currently available to select users. However, Google plans to make it…
Reddit will continue blocking Microsoft and other search engines and AI models from crawling its content using robots.txt – unless they strike a content licensing deal. That’s what Reddit CEO Steve Huffman said in a new interview. Why Reddit is blocking search engines. Noting it’s been “a real pain in the ass to block these companies,”…
Google Ads is concerned there may be some confusion around its sales and support departments. Marketers recently claimed that support is at an all-time low, accusing reps of bombarding them with “aggressive” phone calls pushing for the implementation of automated solutions. But Google now tells Search Engine Land that the employees making those calls aren’t…
Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more…
At the end of the summer, we published a generative AI use policy for our team and contributors to follow. Publicizing that we created a policy seemed unnecessary. There’s enough humble-bragging online. But since creating the policy, reputable publishers including Gannett (here and here) and Sports Illustrated were accused of using generative AI to create…
A captivating puzzle awaits resolution in scientific exploration—proteins’ intricate and multifaceted structures. These molecular workhorses govern essential biological processes, wielding their influence in fascinating and enigmatic ways. Yet, interpreting the complex three-dimensional (3D) architecture of proteins has long been a challenge due to limitations in current analysis methods. Within this intricate puzzle, a research…