Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads launched new PMax reporting and AI generation tools. Google responded to the claims that it was censoring President Trump. Google Ads has click-to WhatsApp message…
Forget flashy ads and vanity metrics. 2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. Here’s how to structure marketing experiments that move users through the AARRR funnel, from acquisition to revenue and beyond….
Microsoft reported its strongest financial quarter to date after becoming a $3 trillion company. Search and news advertising revenue increased 8% year on year, excluding traffic acquisition costs that Microsoft pays to publishers. However, despite the rise in search and news advertising revenue marks a slowdown in growth in comparison to the previous quarter’s 10% increase….
Using functional magnetic resonance imaging (fMRI), neuroscientists have identified several regions of the brain that are responsible for processing language. However, discovering the specific functions of neurons in those regions has proven difficult because fMRI, which measures changes in blood flow, doesn’t have high enough resolution to reveal what small populations of neurons are…
A model’s capacity to generalize or effectively apply its learned knowledge to new contexts is essential to the ongoing success of Natural Language Processing (NLP). Though it’s generally accepted as an important component, it’s still unclear what exactly qualifies as a good generalization in NLP and how to evaluate it. Generalization lets models respond…
A recent study conducted by researchers at IBM and Oxford University revealed a breakthrough in antiviral drug development. The researchers utilized generative artificial intelligence (AI) to design novel molecules that have the potential to block the SARS-CoV-2 virus, which causes Covid-19. This approach proved successful, as the team identified four potential Covid-19 antivirals in a…
Google has added a form where you can now request to opt out of displaying in the place entity feature in Page Insights to users in the European Economic Area (EEA). Page Insights is that button you can press while on a website using the Google app to get more details about that web page,…
Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” For many B2C retailers, this approach works well. But for others, product-based, keyword-focused campaigns aren’t necessarily your best strategy. We inherited the…
Amazon generated $14.65 billion from its advertising services in the final quarter of 2023. The figure marks a 26.8% increase from the same period in 2022 – a result better than forecasts predicted by Wall Street. Why we care. Amazon’s outstanding performance helps to cement the digital advertising industry’s recovery from a challenging start to 2023….
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says it still tries not to overlap Google Search algorithmic updates. Some of the Google Business Profile tools stopped working. Google may show your social media…