Google has updated its Misrepresentation policy with detailed information on how marketers can build trust. The document advises what steps and precautions brands should take to make sure their products and offers are eligible to be served in Search. Why we care. The updated policy provides specific criteria for brands. This level of detail will…
Google has added a new auto ads option to AdSense named related search for auto ads. Related search for Auto ads lets publishers show their users search terms related to the page content they view. Google announced that this went live later yesterday afternoon saying, “Today, we’re launching related search for Auto ads, a new…
In August, Google announced it would do away with How-to rich results on the mobile search results. Now, Google has decided to completely do away with How-to rich results both on mobile search and also on desktop search. Google posted on X saying, “Continuing our efforts to simplify Google’s search results, we’re extending the How-to…
Ad Strength is not a “major factor” that stops a keyword from going to auction, despite what some advertisers may believe. That’s according to Google Ads Liaison Ginny Marvin. Ad Strength. Responding to a post on X from an advertiser who said “Ad Strength is a major factor in stopping a keyword from going to…
Italian competition watchdog AGCM launched an investigation into Google’s user consent practices for ad profiling. Why it matters. This probe highlights growing scrutiny of Google and the data practices of Big Tech in Europe, especially under new regulations like the Digital Markets Act (DMA). Details: The investigation focuses on how Google obtains consent to link…
This week in search, Google finished rolling out the September 2023 helpful content update, which seemed to target SEO-first, search engine-first content in a big way. Google won’t be rolling back that update, if you were wondering. Google SGE got an update, too, with new, improved responses, safer responses, and also the “about this result”…
Google’s Search Liaison, Danny Sullivan, has reportedly said that major changes are coming to Google’s search rankings in the future. This comes from a talk Sullivan gave at an event last Friday, where he was quoted as saying that these “major changes” are coming and that some may need to “buckle up.” Danny Sullivan after…
Kwanzaa is coming up next week and Google has launched its Kwanzaa decorations for its search results. Just like Google did with Christmas decorations and Chanukah decorations. Search for Kwanzaa to see the decorations in Google Search. Here is a screenshot: Happy holidays all! Forum discussion at X.
Video content is hugely popular on Instagram, with up to 91% of users watching videos on the platform weekly. This presents a major opportunity for businesses to capture audience attention through Instagram video ads. Below are key strategies for developing compelling Instagram video ads that translate to returns. 1. Think mobile-first Craft mobile-first Instagram video…
“SEO audits are a waste of time.” That one hurts to read, doesn’t it? Recently, I came across a LinkedIn post that lamented on SEO audits. My comment got a lot of engagement, so the idea for this article was born: There are good arguments why you could say that audits are indeed a waste…