Google is testing using colors for the +topic search bar refinements, those bubble buttons you sometimes get under this search bar in Google Search. I see normal white buttons, then grey, blue and green, but I am sure there are more. This was spotted by Ethan Lazuk who informed me of this on Twitter but…
When it comes to local SEO, it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers searching for your local business. Local competition is hotter than ever, and if you’re not on top of your rankings, you can bet your competitors are. Here are six local SEO tactics you can…
YouTube is rolling out a new feature that enables creators to add timestamps to tagged products in their videos. When the timestamp is added, a shopping cart button will appear at an optimal moment when there is an anticipated increased chance of engagement. Why we care. Precision in targeting potential customers during strategic moments, coupled…
Brave Search now offers Search Ads on a managed service basis. Brave Search Ads. Here’s what Brave announced: Ads are sold on a cost-per-click basis. Rates are negotiated on a fixed basis before paid campaigns launch. Eligible brands can get up to 14 days of complimentary advertising. What Brave Search Ads look like. Here’s a…
Search is hard, as Seth Godin wrote in 2005. I mean, if we think SEO is hard (and it is) imagine if you were trying to build a search engine in a world where: The users vary dramatically and change their preferences over time. The technology they access search advances every day. Competitors nipping at…
When Performance Max first came onto the scene, it was a bit of a “Wild West” in testing and sentiment. Some were thrilled about the opportunity to access greater visual inventory without carving out a separate budget, while others bemoaned the loss of control and reporting. Now that Performance Max has been around for a…
Peak seasonality is here. It’s the time of year when demand – and paid search – accelerates for goods or services that brands provide. When this happens, queries, traffic, sales and (fingers crossed) your conversions increase noticeably compared to the rest of the year. This almost definitely will lead to more optimizations, reporting, forecasting, analyzing and…
It has been a while since I covered the keyword meta tag and for some reason the topic has come up recently, so I decided to cover it again. In short, Google Search still does not use the keyword meta tag for ranking purposes. Google does not look at the words in your keyword meta…
The practice of relying solely on search volume as the defining metric for keyword research is becoming a relic of the past. While it can provide a glimpse into the popularity of a keyword, search volume doesn’t necessarily equate to relevance, nor does it ensure a successful content strategy. Future-proofing keyword research requires a more…
Migrating to a new website platform can be a necessary step for businesses looking to scale up or embrace new technologies. However, website migrations come with considerable SEO risks. Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. Here are 12 common…