How to use AI to refresh old blog content

Unique, quality and intent-focused content remains a key element of any digital marketing strategy. But in today’s rapidly changing landscape, it’s easy for your once-promising blog content to become stale and outdated. Gone are the days when you’d publish a blog post and forget about it. As the web gets inundated with new content daily,…

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A tribute to Mark Irvine

How does anyone document the amazing force for good that was Mark Irvine in a way that captures all that he was and all that he did for everyone? Mark would often call me his unpaid PR team, but what he didn’t realize is that he “paid” for it with his warmth, kindness and wit. …

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Researchers from Peking University Introduce ChatLaw: An Open-Source Legal Large Language Model with Integrated External Knowledge Bases

Thanks to artificial intelligence’s ongoing growth and development, large-scale language models are now widely available. Models like ChatGPT, GPT4, LLaMA, Falcon, Vicuna, and ChatGLM have shown outstanding performance in various traditional tasks, opening up a world of opportunity for the legal profession. However, gathering reliable, current, high-quality data is essential to creating sizable language models….

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How to track your main conversions

Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4 (GA4). GA4 provides extensive capabilities for visualizing and analyzing data.  To avoid being overwhelmed by the abundance of data, it is crucial to fully understand the tool and determine key…

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Google Assistant Adds Shabbat Times

In 2022, Google brought back the Shabbat times to the one box or answer boxes in search. Recently, in the past month or so, Google also enabled Google Assistant to tell you when Shabbat starts and ends in a location. So if you ask the Google Assistant, “What time is Shabbat in [location] at [time],”…

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July 2023 Google Webmaster Report

If I had to sum up this month, I’d call it the month of way too many unconfirmed Google search ranking updates. I wrote about five of these, but it felt like there were even more. Google pushed a quality update for its Search Generative Experience. Google dropped a ton of SEO topics and finally…

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