Google Updates Documentation Around Search Appearances In Search Console

Google has greatly expanded and clarified its documentation around how Search Appearances work within the Google Search Console reports. Google wrote on X, “We improved our documentation on Search Appearances supported in Search Console.” Daniel Waisberg from Google said, “I’ve been asked about this 1000 times, hope you’re all happy now.” The documentation now shows…

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Google is becoming your new category page

We all know there have been many changes in the search results during the last year.  However, one key topic has been overlooked: Google’s major updates to ecommerce search results, which deserve more attention. While these changes may seem small on their own, combined, they have a significant impact over time. The new ecommerce search…

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Improving content quality at scale with AI

I’ve learned through experience to be cautious when using the words “content” and “scale” close to each other in SEO because it’s usually coded-speak for creating content in large volumes, primarily for search engines. We’ve seen time and time again this approach ending in disaster when the search engines work out what is going on….

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Google Search Console link report fixed

Google has fixed the issues with the Search Console link report we reported a couple of weeks ago. The issue was the number of links being reported dropped drastically for some site owners. Resolved. The issue is now resolved. I noticed the links increasing in the report this morning, and then John Mueller, Google’s Search…

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Google fixes Google News indexing bug

Google has confirmed it fixed the ongoing issue with Google News indexing. This resulted in many publishers seeing massive traffic declines from Google News for a three-week period, starting around June 21st. The update. Google posted an update at 5:06 pm ET today, saying, “We fixed the issue with News indexing. There will be no…

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Maximizing Performance Max: Strategies for ecommerce success

Despite the significant allocation of Performance Max (PMax) advertising spend toward Shopping Ads, many marketers struggle to leverage its full potential. The key lies in the campaign structure. At SMX Advanced 2024, Andrew Lolk, founder of Savvy Revenue, shared insights on optimizing Google’s Performance Max (PMax) campaigns for ecommerce businesses.  Below are the key takeaways…

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