LinkedIn made several noteworthy platform enhancements in 2023, strengthening its position with B2B advertisers. This article reviews LinkedIn’s major 2023 releases and their significance, and makes suggestions for improvements that could make B2B marketers even bigger fans. B2B advertising in 2023: Google vs. LinkedIn Google has not had a banner year from a B2B perspective….
Meta is implementing new data restrictions in its Business Tools, which could potentially affect how businesses target ads and measure performance. Why we care. This move reflects Meta’s ongoing commitment to privacy, but could complicate ad targeting and reporting for you. Key changes. Automatic restriction of certain URL parts and custom parameters. Potential pausing of…
From cameras to self-driving cars, many of today’s technologies depend on artificial intelligence to extract meaning from visual information. Today’s AI technology has artificial neural networks at its core, and most of the time we can trust these AI computer vision systems to see things the way we do — but sometimes they falter. According…
Google is having some technical difficulties this morning with its news engine. Google News, the news tab in Google Search, Google Discover, Google Trends and other Google services that use news publications, are currently not returning results for many searchers. The issue I believe started a couple of hours ago but is now getting worse…
This week in search, Google finished rolling out the September 2023 helpful content update, which seemed to target SEO-first, search engine-first content in a big way. Google won’t be rolling back that update, if you were wondering. Google SGE got an update, too, with new, improved responses, safer responses, and also the “about this result”…
Did you know that Google Search checks about four billion host names each and every day for robots.txt purposes? Gary Illyes said in the December Search Off The Record podcast “we have about four billion host names that we check every single day for robots.txt.” He said this at the 20:31 mark in the video….
Reddit is exploring monetizing its search results pages, teasing a significant untapped opportunity for the popular online forum. Logical next step. With over 1 billion monthly searches on the platform, Reddit sees advertising against user searches as a logical next step to improve monetization after enhancing the core search experience. Why we care. Reddit venturing…
Google has added a form where you can now request to opt out of displaying in the place entity feature in Page Insights to users in the European Economic Area (EEA). Page Insights is that button you can press while on a website using the Google app to get more details about that web page,…
In a remarkable display of presence of mind, a 13-year-old girl from Basti, Uttar Pradesh, managed to fend off a potentially dangerous monkey attack using a rather unconventional method – Amazon’s virtual voice assistant, Alexa. The incident took place earlier in the day at Awas Vikas Colony in Basti, when young Nikita found herself…
Google SGE, the Search Generative Experience, seems to have rolled out a search carousel named “Here are some products to consider.” This carousel shows you products from different vendors that you can click on to engage with the Google Shopping graph. As Khushal Bherwani posted on X – search for [crop tops] and probably other…