Google today released the third iteration of its SEO starter guide. This version is about half the size of the second version and is primarily written for people who are SEO newbies. Google’s SEO Starter Guide was originally released in 2008 as a PDF version. It was last updated in 2017. What changed. Google announced that…
On Feb. 12, the Division of Student Life and MIT lost a valued community member. Ken Johnson Jr., director of communications, promotions, and marketing in the Department of Athletics, Physical Education, and Recreation (DAPER), passed away following complications from a stroke. He was 47 years old. Johnson’s sports information career spanned 25 years. Prior…
Microsoft seems to have rolled out a new shape for the favicons in its Bing search results. Instead of being circles, now they seem to be square. Khushal Bherwani spotted Bing testing this earlier, and when I tried this on New Year’s Eve, all my browsers only returned the square design for these search result…
Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward – some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. But what is it about GA4 that’s got the world of digital marketing so riled up?…
Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. Historically, video ads were tailored for the traditional 16:9 landscape format, primarily on television. However, the emergence of mobile-first social media and evolving user behaviors and engagement patterns have ushered in a new era of vertical video advertising….
In today’s experience economy, customers expect personalized and relevant experiences at every touchpoint. But maintaining that level of personalization at scale is becoming even more challenging with third-party cookies going away. Join our expert panel to learn how Salesforce allows marketers to unify customer data into a single view – helping you drive true omni-channel…
Microsoft announced it is going to do away with Hotel Center subaccounts on February 6, 2024 and you should migrate to Lodging campaigns instead. “As we strive to improve and innovate our products, we’re changing how you set up and manage Hotel Price ads and Property Promotion ads,” Microsoft wrote. Starting on February 6, 2024,…
Google has begun to push out an update to its helpful content system, the last helpful content system update was the December 2022 helpful content update. The update started on September 14 and should take about two weeks to fully roll out. What is new. Google said, “The September 2023 helpful content update is rolling out with…
At the Microsoft AI event on last Thursday, I had a sit down with Kya Sainsbury-Carter, the Corporate Vice President of Microsoft Advertising, who told me that clicks on ads within Bing Chat are higher than clicks on ads in traditional search. 1.8X higher to be exact and with shopping ads, specifically in Bing Chat,…
Ad Strength is not a “major factor” that stops a keyword from going to auction, despite what some advertisers may believe. That’s according to Google Ads Liaison Ginny Marvin. Ad Strength. Responding to a post on X from an advertiser who said “Ad Strength is a major factor in stopping a keyword from going to…