Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI…
Google is rolling out automated Local Services Ads lead credits in July, streamlining the process for advertisers to receive credit for poor-quality leads. Why it matters. This change aims to save time for advertisers and ensure more equitable distribution of ad credits, particularly benefiting those with limited resources. This will potentially affect advertisers’ budgets, lead…
For the original iTunes version, click here. Google confirmed the last reviews update finished rolling out yesterday after 29 days. Google Search ranking volatility continues throughout the whole week, I called it the Google Winter Blast update but it might be the reviews update that is ongoing. Google Groups has seen a massive ranking…
Amazon Ads has become a powerful platform for businesses of all sizes, both on and off the Amazon marketplace. This article explores the various types of Amazon Ads, their features and how they can benefit different businesses. Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach…
The popularity and usage of Large Language Models (LLMs) are constantly booming. With the enormous success in the field of Generative Artificial Intelligence, these models are leading to some massive economic and societal transformations. One of the best examples of the trending LLMs is the chatbot developed by OpenAI, called ChatGPT, which imitates humans and…
Google is updating its Political Content policy this month, expanding the definition of U.S. Election ads. Key changes. The new definition will include ads featuring: Current officeholders or candidates for federal elected offices. Current officeholders or candidates for state-level elected offices. Current officeholders or candidates for U.S. territory-level elected offices. Federal, state, or territory-level political…
Reporting is a crucial part of paid media management for communicating results to stakeholders and informing optimization decisions. While there are a number of well-made third-party reporting tools, many are pricy and inaccessible to all PPC managers, either due to budget concerns or complex approval processes. Additionally, various tools have different benefits, with some better…
Google has launched a new customer support feature on Merchant Center. The new tool enables retailers to input their customer support information and returns policy. Merchant Center is then able to share these details with shoppers without them ever having to leave the program. Why we care. Consumers often feel frustrated and dissatisfied when they…
Only two weeks after the October 2023 core update finished rolling out, we have a new core update rolling out – the November 2023 core update. This is a different update to the core update, Google said, “We have different systems that are considered core to our ranking process; this month’s core update involves an…
Google today released the third iteration of its SEO starter guide. This version is about half the size of the second version and is primarily written for people who are SEO newbies. Google’s SEO Starter Guide was originally released in 2008 as a PDF version. It was last updated in 2017. What changed. Google announced that…