Marketing is changing fast: AI is an exciting new tool, but many marketers are struggling to track assets and performance. At the same time, privacy laws are getting more strict, and major players like Apple and Google are eliminating the tracking tools that marketers rely on. Many marketers are dragging their feet on embracing these…
(Reuters) – Google is restricting AI chatbot Gemini from answering questions about the global elections set to happen this year, the Alphabet-owned firm said on Tuesday, as it looks to avoid potential missteps in the deployment of the technology. The update comes at a time when advancements in generative AI, including image and video…
If you say “yes” to one thing, then you are saying “no” to something else. Our time is finite, so when you accept to take on a project, task or experiment, you are declining many other activities you could be doing instead. It is critical to be intentional about when to say “yes” and “no.” …
Privacy concerns regarding Apple’s iPhone have recently been highlighted by researchers from Finland’s Aalto University. Despite Apple’s reputation for prioritising privacy, the researchers found that keeping personal data hidden from Apple is challenging. The study focused on eight preloaded Apple apps, including Safari, Siri, and iMessage, which are integral to the Apple ecosystem and…
In the latest case of tell and don’t show, Google’s VP/GM of Advertising (Ads on Search/Google Properties) Shashi Thakur was interviewed by Marketing Brew about whether users will click on links in AI Overviews. His response: “We are seeing that happen.” But when asked whether he would share any stat or research to back that…
TikTok marketers can no longer search for specific hashtags within the platform’s Creative Center tools. Why we care. These restrictions will make it harder for you to explore and gauge the popularity of trends on the platform, which is essential for effective campaign planning. What’s changed? Links for hashtags related to the Israel-Hamas war and…
From your account reps to the interface itself, Google gives you plenty of recommendations on managing your ad campaigns. But are all of those good? Should you ignore these recommendations and “hack” Google’s machine learning – or should you follow Google’s advice? Two Google Ads experts – Ben Kruger and Anthony Higman – had an…
Google released new help articles for advanced data source management in Merchant Center Next, alongside a new add-on for enhanced product data control. Key features: Attribute rules: Automatically fix common data errors. Supplemental data sources: Enhance primary product data with additional details. Why it matters. These updates enable advertisers to potentially improve product visibility and…
Early attempts in 3D generation focused on single-view reconstruction using category-specific models. Recent advancements utilize pre-trained image and video generators, particularly diffusion models, to enable open-domain generation. Fine-tuning on multi-view datasets improved results, but challenges persisted in generating complex compositions and interactions. Efforts to enhance compositionality in image generative models faced difficulties in transferring…
Google has rolled out a Responsive Search Ads guide to help marketers improve their campaign performances. The new document includes advice on how to write ads for maximum conversions, how RSAs use Google AI to generate ad copy and how to evaluate a campaign’s effectiveness. Why we care. This brand new document is a great…