NASA recently provided a fascinating glimpse into the cosmos by capturing radar images of a stadium-sized asteroid as it passed by Earth. The asteroid, known as 2008 OS7, made a close approach to our planet on February 2, prompting NASA to utilize its Deep Space Network radar system to obtain detailed images of this…
Google is having some technical difficulties this morning with its news engine. Google News, the news tab in Google Search, Google Discover, Google Trends and other Google services that use news publications, are currently not returning results for many searchers. The issue I believe started a couple of hours ago but is now getting worse…
Data has become the driving force behind financial resilience and success, giving marketers the challenge of navigating rising CPCs and automation. The need for advanced analytics and harnessing first-party data has never been more crucial to maximizing revenue and profitability. Enter the world of predictive analytics, where the key to above-and-beyond search performance lies in…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is now paying Reddit for its content, when no one really wants to see Reddit content in Google Search anymore. Google Ads is changing its Ad…
Google Ads has a certification program and has had one for a while. But Google is now requiring some, if not all, advertisers who take the certification exam to record themselves while they take the test. PPC Greg received an email notification from one of Google’s certification exam partners with the details. The new requirements…
Generative AI is transforming how consumers discover and engage with content, making it essential for brands to rethink and adapt traditional SEO strategies. Leading this shift is generative engine optimization (GEO) – an evolution of SEO that leverages AI-driven insights to optimize content for visibility and authority across platforms like ChatGPT, Perplexity and Google’s AI…
The popularity and usage of Large Language Models (LLMs) are constantly booming. With the enormous success in the field of Generative Artificial Intelligence, these models are leading to some massive economic and societal transformations. One of the best examples of the trending LLMs is the chatbot developed by OpenAI, called ChatGPT, which imitates humans and…
Technology news rag The Verge has published a 700-word article half-filled with content generated by Google Gemini and a heavy dose of sarcasm that has been outranking more in-depth, well-researched and arguably more helpful content written by humans at publications for the competitive query [best printer 2024]. Sound familiar? It should. We wrote about this…
Google has a new “trending seller” icon for some product results in the search result snippet. This shows an arrow trending up icon next to the words “trending seller” below product results. This was spotted by Ethan Lazuk and he posted this partial screenshot on X: Ethan wrote, “Noticed a “Trending seller” icon for a…
Pandu Nayak testified at the U.S. vs. Google antitrust trial back in October. All I remembered seeing at the time was what felt like a PR puff piece published by the New York Times. Then AJ Kohn published What Pandu Nayak taught me about SEO on Nov. 16 – which contained a link to a…