Seven tips to optimize page speed in 2023

30-second summary: There has been a gradual increase in Google’s impact of page load time on website rankings Google has introduced the three Core Web Vitals metrics as ranking factors to measure user experience The following steps can help you get a better idea of the performance of your website through multiple tests A fast…

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Snapchat outlines Three Es for advanced marketing measurement

With rising data restrictions, Snapchat says “Execution, Experimentation and Evaluation” are the key pillars marketers need to focus on to ensure strategic measurement evolves with the times. Why we care. While Google keeps delaying deprecating third-party cookies, it will happen. So it’s important for advertisers to maintain accurate campaign insights and revenue accountability to conduct…

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Making the web more sustainable

In November, I conducted a survey aimed at SEO professionals, delving into their perspectives on climate change. This article unpacks the survey results, highlighting key findings and offering practical advice for SEO professionals looking to impact the environment positively. But first, let’s explore why the link between SEO and climate change matters. Why ask SEOs…

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Google offers enhanced conversions consultations

Google is rolling out a new notification in select Google Ads accounts, offering personalized support for implementing enhanced conversions. Why we care. Despite Google’s decision to stall removing cookies from Chrome, advertisers still need new ways to measure and optimize their campaigns. Enhanced conversions provide a privacy-focused solution to maintain accurate conversion tracking. Details. The…

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Cerebras and G42 Break New Ground with 4-Exaflop AI Supercomputer: Paving the Way for 8-Exaflops

  As technology continues to advance at an astonishing pace, Cerebras Systems and G42 have just taken a giant leap forward in the world of artificial intelligence. In a groundbreaking partnership, they have successfully completed a 4-Exaflop AI supercomputer, marking a significant milestone in the quest for unprecedented computational power. This achievement also signifies the…

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