Google AdSense users can now choose to have Auto Ads show as “ad intents” through the platform (in addition to overlap and in-page formats). What are ad intents. An ad intent is an “intent-driven format that places links and anchors into existing text and pages on your site related to your content,” according to Google. …
Elon Musk has significantly discounted ad prices on X – the social networking platform previously known as Twitter. For a limited time only, select marketers in the U.S. and UK can save up to 50% off of new bookings until July 31. The platform reportedly claims it is running these promotions to boost reach for…
Google has confirmed an issue with the link report within Google Search Console. The issue seems to be impacting the number of links shown in that report. John Mueller, a Google Search Advocate, said “To update here, we did find something” with the link report. He added, “Hopefully it’ll be resolved this week.” Link report…
The top business intelligence solutions make finding insights into data and effectively communicating them to stakeholders easier. It has never been more crucial for businesses to sift through massive amounts of data in search of meaningful insights, as data can now be collected on everything from sales and marketing to workflows and efficiency to hiring…
Language is a defining feature of humanity, and for centuries, philosophers and scientists have contemplated its true purpose. We use language to share information and exchange ideas — but is it more than that? Do we use language not just to communicate, but to think? In the June 19 issue of the journal Nature,…
One size certainly does not fit all in PPC advertising. The strategies that drive success in ecommerce often differ from those required for effective lead generation. Lead generation through PPC is more challenging than ecommerce. There are more obstacles and numerous sales funnel strategies to navigate. Additionally, major ad networks often favor ecommerce brands because…
On June 28th, three weeks ago, I removed the AMP pages from this site. Overall, I didn’t see overall traffic changes from the change. I did notice issues with this site in Google Discover, a spike in crawl rates, a jump in AMP errors and some more changes. Here are some charts from Google Search…
Google may be having some issues indexing and/or serving new content in Google Search. There have been reports from various news publishers about these issues starting at about 2pm ET today. Google statement. Google’s Search Liaison Danny Sullivan said, “I’ve heard some sporadic reports, and we’re checking on these.” 40 minutes after publishing this article,…
Reddit is significantly expanding its interest targeting categories for advertisers. The platform is increasing its current offering from 66 to 152, with additional topics and subjects also set to be rolled out in the coming weeks. Why we care. The expansion will create more opportunities for brands to serve ads to relevant audiences, which could…
AI is impacting every aspect of Google, including SEO and Google Ads. In a recent article in Search Engine Land, Anna Crowe masterfully discussed the impact of generative AI on SEO. It’s a great article, and I encourage you to read it if you haven’t already. I want to expand on what Crowe wrote, focusing…