Google is broadly rolling out brand exclusions in Performance Max and broad match brand restrictions in Search to all advertisers. Following successful pilots for both, the search engine announced that the move would help marketers with guiding Google AI and where their campaigns appear online. Up until now, both features were only available in beta. Why…
Multimodal Large Language Models (MLLMs) have demonstrated success as a general-purpose interface in various activities, including language, vision, and vision-language tasks. Under zero-shot and few-shot conditions, MLLMs can perceive generic modalities such as texts, pictures, and audio and produce answers using free-form texts. In this study, they enable multimodal big language models to ground themselves….
Buy on Google for Search and Shopping will shut down Sept. 26, the company announced today via an email sent to participating retailers. Why we care. Google says it is dropping Buy on Google to create a new “streamlined buying journey for shoppers” that makes it easier for retailers to sell on Google and YouTube….
Differential equation-based deep generative models have recently emerged as potent modeling tools for high-dimensional data in fields ranging from image synthesis to biology. These models solve differential equations iteratively in reverse, eventually transforming a basic distribution (such as a Gaussian in diffusion models) into a complicated data distribution. Studies have categorized prior samplers that can…
Microsoft has announced new AI-powered shopping tools powered by Bing and Bing Chat. These include new price match monitors, AI-generated buying guides, and review summaries, all aimed to “help you shop and save with confidence,” Microsoft said. Price match monitors. These new price match monitors show you a product’s price after you purchase that product….
Everyone in today’s digital world is continuously inundated with data. More information is available now than ever, but it may take time to discover exactly what one needs. This is especially true if the tasks are dispersed over several programs. Recent developments in AI and ML have ushered in a brand-new era of opportunity in…
Google has urged marketers to import their web and app conversions from Google Analytics 4 into Google Ads. Advertisers that have a linked Google Ads account may have already received a message advising of the new import conversions recommendation. If your GA4 account is eligible for the import, a card will likely appear at the…
Leading and scaling a fast-growing agency has been an incredible journey, especially since building a business was not even on my radar when I began consulting independently six years ago. Over the past six years building Eyeful Media, I’ve leaned into my network and colleagues, specifically those with agency experience, to navigate our growth successfully….
Whether you’re opening retail locations in a new state or selling your software in a new country, entering a new geographic location requires a well-thought-out marketing strategy. Paid media can be a foundational tool for cost-efficient sales generation from prospective customers in the new market. This article provides several suggestions for tailoring your PPC efforts…
The popularity and usage of Large Language Models (LLMs) are constantly booming. With the enormous success in the field of Generative Artificial Intelligence, these models are leading to some massive economic and societal transformations. One of the best examples of the trending LLMs is the chatbot developed by OpenAI, called ChatGPT, which imitates humans and…
