Data has become the driving force behind financial resilience and success, giving marketers the challenge of navigating rising CPCs and automation. The need for advanced analytics and harnessing first-party data has never been more crucial to maximizing revenue and profitability. Enter the world of predictive analytics, where the key to above-and-beyond search performance lies in…
Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. Ads are being placed on these sites through both programmatic and non-programmatic channels, according to a new study by Analytics. What are MFA websites? MFA websites are sites created primarily for profit through advertising and generally provide a poor user…
Search engines that incorporate AI-generated results have the potential to make it easier for people to discover products and services, according to a new survey from Botify, shared exclusively with Search Engine Land. Why we care. Search marketers tend to look at search much differently than everyday Google Search users. So it’s interesting to see…
Statcounter has revised data indicating that Google took a massive hit to its search market share in April while Microsoft Bing and Yahoo made ludicrous gains. Inaccurate data. For U.S. search market share in April, here’s what Statcounter was showing just a few days ago: Google fell to 77.52%, down from 86.94% in March and…
SEO and PPC professionals are all in the business of driving more traffic to websites. But are you getting the most out of the visitors you already have? This is a critical question. And, often, the answer is “no.” A solid search marketing strategy requires a customer experience plan as its core. Even if customer…
Google has a new “trending seller” icon for some product results in the search result snippet. This shows an arrow trending up icon next to the words “trending seller” below product results. This was spotted by Ethan Lazuk and he posted this partial screenshot on X: Ethan wrote, “Noticed a “Trending seller” icon for a…
Google search results in Europe may start to look a little different in the coming weeks in order for Google to comply with a new regulation called the Digital Markets Act (DMA), the company announced. This means that Google will show more comparison sites within its search results for European users and that some of…
Recent developments have seen a remarkable increase in the capability of large language models (LLMs), with generative pretrained transformer (GPT) models showing significant promise. The transition from GPT-3 to GPT-4, as well as the appearance of other LLMs like PaLM and LLaMA, demonstrated a considerable improvement in problem-solving and natural language understanding skills. Additionally, generative…
John Mueller, a Google Search developer advocate, said on X that Google Search does not use Sistrix’s a virus scanner. Googlebot does not scan documents for viruses as it crawls the web. John wrote, “Google doesn’t use that virus scanner.” John is referring to Sistrix. This is in response to an issue Patrick Heijmans, an…
Generative AI is going to revolutionize the SEO industry, but perhaps not in the way you think. Yes, your day-to-day job as an SEO is most likely going to look different in a few years’ time. But are bots going to replace you? “Absolutely not,” said Britney Muller, Marketing & SEO Consultant at Data Science…