Google’s Search Liaison, Danny Sullivan, has reportedly said that major changes are coming to Google’s search rankings in the future. This comes from a talk Sullivan gave at an event last Friday, where he was quoted as saying that these “major changes” are coming and that some may need to “buckle up.” Danny Sullivan after…
With recent technological breakthroughs in artificial intelligence, Large Language Models, or LLMs in short, have become increasingly prevalent. Over the past few years, researchers have made rapid advancements in solving several complex language-related tasks by training these models on vast amounts of data in order to comprehend intricate language patterns, generate coherent responses, etc. One…
SMX Advanced Day 2 kicked off with Aaron Levy reminding us about the complex nature of search marketing and the need to focus on customers in our strategy. Here are some highlights of his keynote talk, which included a look back at what the search marketing industry has been through, how the new wave of…
The sources cited in Google AI Overviews now match webpages from the top 10 Google organic search results 99.5% of the time. This new data was shared on LinkedIn by Mark Traphagen, VP of Product Marketing and training at seoClarity, an enterprise SEO platform. The finding is based on seoClarity’s analysis of 36,000 keywords. Why…
After years of back and forth between Google and regulatory bodies, the news finally came in yesterday that Google is scrapping plans to kill third-party cookies in Chrome. Unsurprisingly, advertisers had something to say about that. Emotions ranged from lack of surprise to relief. Many see it as good news for advertisers, while some have…
Google bosses from its Ads, Chrome and Search departments conspired together to boost ad revenue, according to emails shared at the federal antitrust trial by the US Department of Justice. The internal emails reveal private exchanges between Jerry Dischler, the Vice President of Google Ads, Prabhakar Raghavan, who heads up Google Search and Chrome, and Anil Sabharwal,…
As long as we apply data science to society, we should remember that our data may have flaws, biases, and absences. That is one motif of MIT Associate Professor Catherine D’Ignazio’s new book, “Counting Feminicide,” published this spring by the MIT Press. In it, D’Ignazio explores the world of Latin American activists who began…
Kwanzaa is coming up next week and Google has launched its Kwanzaa decorations for its search results. Just like Google did with Christmas decorations and Chanukah decorations. Search for Kwanzaa to see the decorations in Google Search. Here is a screenshot: Happy holidays all! Forum discussion at X.
TikTok marketers can no longer search for specific hashtags within the platform’s Creative Center tools. Why we care. These restrictions will make it harder for you to explore and gauge the popularity of trends on the platform, which is essential for effective campaign planning. What’s changed? Links for hashtags related to the Israel-Hamas war and…
Google Product Studio, which is part of Google Merchant Center Next, now works in the UK, India, and Japan. Google also added file upload support to Product Studio and additional seasonal-themed templates. Google announced “merchants with Merchant Center Next accounts based in the US, UK, CA, AU, IN, and JP” can now access Google Product…