Annie feels a jolt of alarm. “I could just set her there,” Doug says. “That’s easy enough.” “I know, but it would be better if she could do it herself.” “Why?” Annie asks. “Our sexuality is an integral part of who we are,” Monica says. “How tapped in you are to your sexual desires…
Google has released the August 2024 core update, which will take about a month to fully roll out. This update is not just a normal core update, but also takes into account the feedback it heard since the September 2023 helpful content update that seemed to have a negative impact on many small and independent…
When Cindy Heredia was choosing an MBA program, she knew she wanted to be at the forefront of the autonomous driving industry. While doing research, she discovered that MIT had a unique offering: a student-run driverless team. Heredia applied to MIT to join the team, hoping to get hands-on experience. “My hope is that we’re…
Google changed how it counts clicks and impressions for job listing and detail pages within the Search Console performance reports. You may notice an increase in clicks and impressions when filtering by job listings and detail pages but that is only because Google evaluates these data points differently than it did in the past. There…
Walmart is expanding its digital advertising offering in stores. The supermarket giant will soon show customers targeted ads from third parties on screens in self-checkout lanes. Brands interested in purchasing this ad space will be able to choose regions or specific stores in which to promote their campaigns. Why we care. Walmart is the biggest…
Reddit has launched two first-party measurement tools, Reddit Brand Lift and Reddit Conversion Lift. These are meant to help Reddit advertisers more efficiently monitor campaign performance. Why we care. Advertisers can now access improved campaign performance data, empowering them to validate investments, optimize strategies more efficiently, and enhance their attribution models. Ultimately, this could lead to maximizing…
Normandy was the beachhead in 1944. D-Day was the culmination of a successful head fake, surprising the Germans and helping to establish a strong foothold for the Allies to eventually retake France (and the rest of Europe along with it). Clayton Christenson borrowed the military-inspired “beachhead principle” for his bestselling book, “Crossing the Chasm,” to…
Google announced significant updates to its AdMob policies, set to take effect this month, aimed at improving clarity and transparency for publishers. These changes will impact how and where ads can be placed within apps, particularly in private communication spaces, affecting publishers’ monetization strategies. Key changes: “Ads on Dynamic Content” policy replaced with “Ads in…
ChatGPT, the latest chatbot developed by OpenAI, has been in the headlines ever since its release. This GPT transformer architecture-based model imitates humans by answering questions accurately just like a human, generates content for blogs, social media, research, etc., translates languages, summarizes long textual paragraphs while retaining the important key points, and even generates code…
We want to hear about your search marketing career. Please take the Salary and Career Survey from MarTech, Search Engine Land’s sibling site. This year’s survey should take you only about three minutes to complete. The survey results will be released in the first quarter. TAKE THE SURVEY If you thought ushering the 2020s in…