Google plans to share more insights into how targeted ads are served to users in the European Union. The search engine is going to provide access to additional data and also roll out a new transparency center in a bid to comply with evolving EU online content rules. Under the new regulations that roll out…
OpenAI, the company behind the ChatGPT, has made its entry in the search engine space with SearchGPT. Still in the testing phase, OpenAI’s SearchGPT combines the company’s AI models with information from the web to get fast and timely answers with clear and relevant sources. The new move from OpenAI directly stacks it against…
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The landscape of many businesses is altering due to artificial intelligence, and picture creation is one area where this is happening significantly. Numerous AI picture generators use artificial intelligence algorithms to turn text into graphics. These AI tools may be a terrific method to visualize your thoughts or notions swiftly in a couple of seconds….
Google’s URL shortener service will stop serving completely on August 25, 2025, which will result in billions of redirected URLs to stop working after that date. Google stopped allowing us to make new redirects with this service back in March 2019, the service initially launched in 2009. “Starting August 23, 2024, goo.gl links will start…
Microsoft Edge is one of the most used web browsers around the globe. The pre-installed Windows’ web browsers has the second largest market share right in terms of desktop users after Google Chrome. As our reliance on the internet is growing, we increasingly share personal information such as banking details, dates of birth, and…
Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days,…
ChatGPT has many applications for content and SEO. This article will discuss what to keep in mind when creating ChatGPT prompts for SEO and share an extensive list of SEO-focused prompts to use in your day-to-day work. ChatGPT prompt engineering strategy Before getting into specifics, it is helpful to have a general approach to ChatGPT…
Google allegedly prevented Yahoo Japan from accessing crucial technology required to generate targeted ad revenue from mobile searches from 2015 to 2022, according to Japan’s Fair Trade Commission (FTC). Google only changed its behavior after the FTC flagged the issues. Google then committed to giving Yahoo Japan access to keyword-tied targeted advertising technology, Bloomberg reported….
Target return on ad spend (ROAS) is heralded as the holy grail of PPC advertising. In contrast to click-based and conversion-based bidding, this strategy is designed to optimize financial business outcomes. While undoubtedly high on the Google Ads evolutionary scale, Target ROAS requires a rigorous setup before realizing its full potential. Advertisers who switched from…