Google confirmed it’s updating the verification process for Local Services Ads. The tech giant begun informing advertisers in specific sectors, like law services, about the update on March 4. However, there are additional reports suggesting that a broader verification process update is in the works to address spam issues within the Local Services Ads (LSA)…
Reinforcement Learning (RL) is a subfield of Machine Learning in which an agent takes suitable actions to maximize its rewards. In reinforcement learning, the model learns from its experiences and identifies the optimal actions that lead to the best rewards. In recent years, RL has improved significantly, and it today finds its applications in…
Large Language Models have shown immense growth and advancements in recent times. The field of Artificial Intelligence is booming with every new release of these models. From education and finance to healthcare and media, LLMs are contributing to almost every domain. Famous LLMs like GPT, BERT, PaLM, and LLaMa are revolutionizing the AI industry by…
Google is testing another ad format, another card like format, for its search ads. We previously saw the vertical Google Ad cards, then the carousel horizontal ad cards format and now here are just plain horizontal ad cards. This was spotted by Azeem who posted the following screenshot on X: Just so you have it,…
Generative AI has emerged as a transformative force across numerous sectors, including the automobile industry, where its influence is on the rise. With applications from manufacturing advancements to enhanced automation, passenger well-being, and safety, generative AI can revolutionize various aspects of the automotive landscape. This article discusses the various applications of Generative AI for current…
Google will be showing fewer rich results in its search results, specifically showing less FAQ rich results across the search result snippets and limiting How-To rich results to desktop devices. Google said this update will roll out over next week globally. FAQ changes. Google said the FAQs, FAQPage structured data, rich results will only be…
OpenAI’s AI Text Classifier is no longer available. The tool failed to accurately classify whether a human or AI wrote submitted text, the company confirmed. Page not found. The classifier page now shows a “Page Not Found – We couldn’t find the page you were looking for” message, rather than the tool. What happened. OpenAI added…
Microsoft is testing a weird change to the Bing Search results user experience. Bing is testing that when you do a search from the home page, that it opens the search results in a new window, instead of loading those results on the same tab you are on. Bing is also testing opening a new…
Google is currently working on fixing an issue with advertisers being unable to access the Google Ads console. When you try to login to Google Ads, you are presented with a loading screen that can load for several minutes and then a red notice may pop up that reads, “Something went wrong. Reload Google Ads…
TikTok is rolling out a new measurement tool called Engaged View-through Attribution (EVTA) to provide creators with more insights into conversions. When a viewer watches a video ad for over six seconds, it counts as an engaged view. EVTA tracks conversions that occur after a user watches an ad for at least six seconds but…