PPC accounts are constantly in flux. Between short-term promotions, trying new features, testing, removing poorly converting items, and ongoing management, enough items are changed in the account that you need to occasionally take a step back to get a high-level picture of the account. Auditing your account regularly ensures that it is working properly and…
As long as we apply data science to society, we should remember that our data may have flaws, biases, and absences. That is one motif of MIT Associate Professor Catherine D’Ignazio’s new book, “Counting Feminicide,” published this spring by the MIT Press. In it, D’Ignazio explores the world of Latin American activists who began…
Stop worrying about ranking fluctuations with every Google update. Learn how to build a resilient SEO strategy that thrives amidst algorithm shifts. This in-depth guide equips you with 14 powerful strategies to optimize your website. You’ll learn how to: Enhance crawlability and indexability: Discover how to create an XML sitemap and optimize for search engines….
Google added new capabilities to its Display & Video 360 API – including advertiser-level keyword management and an optimization objective field for insertion orders. The additions. Here’s what’s Rolling out as part of the June update: Advertiser keyword targeting: Advertisers can now retrieve and manage keyword targeting lists assigned at the advertiser level through the…
Meta introduced a slew of new AI and business tools aimed at driving performance and engagement for brands. The big unveils. AI Chatbots on Messenger Built with Meta’s latest large language model LLaMa 3, the chatbots can converse with customers about products and provide support — saving businesses like White Coat Manila 20% on service…
There is a lot of content out there. And guess what? 99% of it is terrible. Then, there is that 1% of content – the really good to absolutely phenomenal stuff. Sometimes, that is hot news, like the recent Google Search leak, but there are also pieces of content that are so powerful, useful and…
You’ve likely heard that a picture is worth a thousand words, but can a large language model (LLM) get the picture if it’s never seen images before? As it turns out, language models that are trained purely on text have a solid understanding of the visual world. They can write image-rendering code to generate…
Imagine driving through a tunnel in an autonomous vehicle, but unbeknownst to you, a crash has stopped traffic up ahead. Normally, you’d need to rely on the car in front of you to know you should start braking. But what if your vehicle could see around the car ahead and apply the brakes even…
Reddit announced a major revision to its conversation page ads, including a new placement within discussion threads. Trying to position itself as a leader in contextual advertising, Reddit is emphasizing the power of authentic conversations in an AI-dominated digital landscape. Why it matters. Reddit said that 2 in 3 users would purchase a product after…
Google has successfully maneuvered to have its adtech antitrust case heard by a judge rather than a jury, potentially reducing unpredictability in the high-stakes lawsuit. Driving the news. Google submitted a $2.3 million cashier’s check to cover potential damages, effectively removing the monetary aspect of the case and securing a bench trial. The case, brought…