Google’s automatically-created assets (ACA) for responsive search ads have been causing confusion amongst marketers. The feature was rolled out in September for general availability in eight languages: Dutch English French German Italian Japanese Portuguese Spanish Now, two months on, the Google team is still receiving questions from perplexed advertisers that it would like to address….
TikTok is trialling a new ad-targeting tool that reportedly offers improved data privacy protection. PrivacyGo operates like a data clean room, where separate parties can input multiple sets of data and find commonalities without sharing the original source. Why we care. If PrivacyGo works as expected, this tool will provide marketers with deeper insights into…
What if we tell you that you can find all Google services in one place on your PC? Yes, Google has launched a new Windows PC app called “Google Essentials” that will offer users several company services such as Google Photos, Google Drive, Google Messages, Google Play Games and more. This new app will…
Here is a cool photo I found on Reddit of someone who either posted a photo of or created the illustration of a Google-style sneaker. Would you wear this sneaker? This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry…
Bing has updated its page insights light bulb feature to now let you collapse and expand the sections within the overlay page previews. For me, it defaults to being opened, so if you want to collapse the information within the page preview you can with the click of a button. As a reminder, Bing officially…
The MIT-Pillar AI Collective has announced six fellows for the spring 2024 semester. With support from the program, the graduate students, who are in their final year of a master’s or PhD program, will conduct research in the areas of AI, machine learning, and data science with the aim of commercializing their innovations. Launched…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google removed Web Stories from image search results and the carousel view. Google-Extended does not impact Google Search. Google Business Profiles added events and activities. Google is…
Google Ads will stop responding to multicall requests within hybrid setups from January 2024. The announcement comes as the platform continues its gradual transition from waterfall to real-time bidding auctions for publisher apps. Why we care. Publisher apps must ensure they comply with the updated rules, as Google Ads has issued a warning that it…
TikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts. The new AI avatars can allegeldy read scripts for video ads created from prompts submitted by brands and TikTok Shop sellers. However, this feature is still in its testing phase so everything is subject to…
TikTok’s advertising momentum is slowing as uncertainty over a potential U.S. ban looms. By the numbers: Ad spend on TikTok grew 19% year-over-year in March, cooling to 11% in April and 6% in May. Total ad spend from January to May 2024 reached $1.5 billion, up 11% from the same period in 2023. Nine out…