Brave launches Search Ads

Brave Search now offers Search Ads on a managed service basis. Brave Search Ads. Here’s what Brave announced: Ads are sold on a cost-per-click basis. Rates are negotiated on a fixed basis before paid campaigns launch. Eligible brands can get up to 14 days of complimentary advertising. What Brave Search Ads look like. Here’s a…

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A new discipline in the era of SGE and E-E-A-T

With the rise of large language models (LLMs), mass-produced AI content is becoming more prevalent and the risk of incorrect information spreading also grows. Thus, it is increasingly important for search engines and answer machines to identify trustworthy and authoritative sources and weed out all others. This recent evolution in SEO requires new tasks, skills…

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Meta expands overlay ads to Instagram Reels

Meta added overlay ads to Instagram Reels, offering new ad placements to reach users with banner ads while they watch reels. The big picture. This move aligns with Meta’s ongoing strategy to monetize Reels across its platforms, following the earlier introduction of overlay ads on Facebook Reels. Details: Overlay ads are now available on Instagram Reels….

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Meet Mistral Trismegistus 7B: An Instruction Dataset on the Esoteric, Spiritual, Occult, Wisdom Traditions…

  Mistral Trismegistus-7B is a Google AI-developed, gigantic language model trained on an enormous dataset of literature and code that included a sizeable amount of esoteric, occult, and spiritual material. As the first model of its type, it can generate literature, translate languages, write other forms of creative content, and provide enlightening responses to your…

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How any brand can succeed

Digital advertising has evolved quite a bit since I started working in paid media. PPC ad platforms work in a completely different way than they did just four or five years ago, with automation and AI featuring so heavily that you can’t work without them. Lead generation advertisers today have access to tools like broad…

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