Google is rolling out new features to boost creative results and transparency in its advertising platforms, particularly for Performance Max campaigns. Why it matters. These updates aim to help advertisers create more effective ads, understand their performance better, and ensure brand safety across Google’s ad network. Key updates: New reporting tools: Conversion metrics in asset-level…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Analytics now has benchmarking data in GA4. Google Search finally supports AVIF files. Google is testing new shopping search design. Google Ads has product category-level insights….
Lifetime value, or LTV, averages the total revenue generated by a customer during the entirety of your relationship. While the KPI often sounds cool and dandy, it can be difficult to improve. Doing so requires long term thinking, commitment and a deep understanding of your customer database. This article will dive into concrete ways PPC…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing more ad formats for its search ads. BingBot is testing new compression methods. Google said it is unlikely your rankings would drop just because…
Google Ads will phase out commissions (per stay) and commissions (per conversion) bid strategies for hotel ads in October. Instead, the platform is introducing target Return on Ads Spend (tROAS) for hotel campaigns, along with an expanded Performance Max for travel goals, as alternative bid strategies. Why we care. Advertisers will need to shift bid…
Researchers from different Universities compare the effectiveness of language models (LLMs) and search engines in aiding fact-checking. LLM explanations help users fact-check more efficiently than search engines, but users tend to rely on LLMs even when the explanations are incorrect. Adding contrastive information reduces over-reliance but only significantly outperforms search engines. In high-stakes situations,…
Google’s URL shortener service will stop serving completely on August 25, 2025, which will result in billions of redirected URLs to stop working after that date. Google stopped allowing us to make new redirects with this service back in March 2019, the service initially launched in 2009. “Starting August 23, 2024, goo.gl links will start…
X is rolling out its ChatGPT rival, Grok, to Premium+ subscribers. Grok was developed by xAI, the artificial intelligence venture founded by Elon Musk in July 2023. It is available to users in the U.S. Availability in other countries is expected soon. Why we care. Generative AI is now a crucial tool for SEO and…
Microsoft is testing a weird change to the Bing Search results user experience. Bing is testing that when you do a search from the home page, that it opens the search results in a new window, instead of loading those results on the same tab you are on. Bing is also testing opening a new…
Google Analytics 4 has unveiled eight new features to improve app campaign measurement and performance. The additional AI-powered insights have been set up to give marketers a better understanding of how users behave across both web and app – all in one place. Why we care. The more insights you have into who your target…