OpenAI, a leading AI research and deployment company, has revealed the launch of GPT-4 Turbo with Vision in ChatGPT, their widely used AI chatbot. This enhancement is also accessible through the Application Programming Interface (API). With this update, users with paid accounts on ChatGPT can now input images to receive responses. Let’s delve into…
Blog posts are the most common content type found in the top 5 Google positions, a new study has found. Why we care. Multiple CTR studies show most clicks go to the top 5 positions on Google (74%, per Advanced Web Ranking; 69%, per Backlinko). So prioritizing the types of content Google rewards with more…
Ever wondered why your website seems stuck on the later pages of Google’s search results, even though you’ve optimized every web page? Sometimes, slow website performance can be the culprit. If that rings a bell, then you may want to explore the wonders of a Content Delivery Network, or CDN. But before you get swamped…
HTTP status codes play a crucial role in the functionality and performance of websites, but their impact extends beyond technical matters. When it comes to SEO, understanding HTTP status codes becomes essential. These status codes are crucial for search engines since they can influence how Google will crawl and index your pages effectively. In this…
The U.K. Competition and Markets Authority (CMA) now has 111 potential concerns over Google’s Privacy Sandbox, according to its April Q1 2024 report. That’s up from 72 in the CMA’s Q4 2023 report, released January. Why we care. The CMA’s January report made it clear that Google couldn’t proceed with third-party cookie deprecation. Sure enough,…
TikTok published a best practice guide on how to optimize your ad campaigns and bidding strategies for maximum performance. The 13-page guide includes tips and recommendations for: Account structure. Campaign setup. Data connections. Creative. Attribution. Measurement. Why we care. If you plan to run campaigns on TikTok this year, you should check out this guide…
Effective SEO now requires a cross-channel, “search everywhere” strategy as search behaviors expand across platforms. Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content. Brands that embrace an expanded search universe and execute integrated multi-platform strategies will gain a competitive…
Google is rolling out Local Services Ads on its Maps app, starting with iOS, to help advertisers generate more leads directly from the navigation platform. Why it matters. This expansion brings local business ads to a highly-intent user base actively searching for nearby services, potentially increasing lead generation for advertisers. How it works. Google will…
2024 is just around the corner and a lot of you are worried that SEO will die again. Well, no need to worry because John Mueller of Google said you are good, at least for the first half of 2024. John said on Bluesky “SEO will not die in H1 2024.” This was in response…
Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature. Glenn Gabe, who is a very active…