Google Ads has clarified its new “limited by bid strategy” indicator. Digital marketing expert Anthony Higman first noticed the pop-up on an enhanced manual CPC campaign. He shared a screenshot of the notification on X (formerly known as Twitter) and claimed there no further explanation had been provided: After the screenshot raised concerns in the…
If you say “yes” to one thing, then you are saying “no” to something else. Our time is finite, so when you accept to take on a project, task or experiment, you are declining many other activities you could be doing instead. It is critical to be intentional about when to say “yes” and “no.” …
Hair is one of the most remarkable features of the human body, impressing with its dynamic qualities that bring scenes to life. Studies have consistently demonstrated that dynamic elements have a stronger appeal and fascination than static images. Social media platforms like TikTok and Instagram witness the daily sharing of vast portrait photos as…
If you own a niche site, there’s a pretty good chance that you saw something like this happen between late 2023 and today. This is Semrush’s report for one of my own niche sites. There’s not much to brag about these days on my site, but in 2022, there was. Google loved it. I ranked…
The GPT-Vision model has caught everyone’s attention. People are excited about its ability to understand and generate content related to text and images. However, there’s a challenge – we don’t know precisely what GPT-Vision is good at and where it falls short. This lack of understanding can be risky, primarily if the model is…
Computers possess two remarkable capabilities with respect to images: They can both identify them and generate them anew. Historically, these functions have stood separate, akin to the disparate acts of a chef who is good at creating dishes (generation), and a connoisseur who is good at tasting dishes (recognition). Yet, one can’t help but wonder:…
A young woman in India recently went viral on social media after posting about how her boyfriend had apologized to her after a fight by buying her a Subway sandwich. The post caught the attention of Subway India, who responded by saying that they would sponsor a date for the couple if the post got…
How are waves of disruptive technologies, such as more advanced versions of artificial intelligence systems, changing the way we work, live, and play? Are there pathways that academics, practitioners, innovators, and entrepreneurs ought to be pursuing to ensure that the largest share of the benefits associated with new technologies uplift the most marginalized populations? What…
TikTok videos have been spotted in two prominent locations in Google’s Search results – featured snippets and Search Generative Experience (SGE). While I’m not entirely sure if this is “new,” I’ve never seen this before and this is definitely new to many people in the search community. Why we care. Many people have been having…
Artificial intelligence refers to a computer program or machine that has been designed to carry out tasks usually requiring human input. To put it simply – it is an artificial version of human intelligence. In 1965, political scientist Herbert Simon predicted that machines would be capable of doing anything a human could within twenty years….