TikTok tightens teen ad targeting and boosts AI transparency

TikTok implemented new restrictions on ads targeting teens and introduced AI disclosure requirements for advertisers. Why we care. These changes aim to protect younger users and increase overall ad transparency, potentially impacting how advertisers reach and engage with TikTok’s audience. Key changes. U.S. advertisers can now only target teens using broad options like location, language…

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Amazon Ads in 2024: Maximizing Sponsored Brands campaigns

Amazon’s Sponsored Brands have always been a central component in showcasing brands and capturing customer attention on the platform. Today, many exciting new features are available to revolutionize your advertising strategy. This article tackles the latest updates on this Amazon ad format and strategies to maximize its potential. With recent advancements in targeting, ad formats,…

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AI mistakes won’t prevent progress

Google will continue developing AI features despite ongoing and potential issues, according to Liz Reid, the company’s head of Search. What it means. When it comes to AI in Search, Google will continue to take thoughtful risks, test extensively and quickly respond to any problems, Reid said during an all-hands meeting last week, CNBC reported….

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