Receiving negative reviews from former employees is never fun. Getting this sort of detrimental feedback online can feel like a sucker punch. But get this: Poor online feedback is not the end of the world, regardless of whether it comes from a former employee or a current customer. How you navigate negative reviews reveals a…
If you manage ecommerce PPC accounts in Google Ads, you likely have used Performance Max campaigns since mid-2022. You also know that the insights and reporting are limited. We can’t control how much of our budget goes to top-of-funnel strategies like video, display and discovery campaigns. We can’t see how that spend is broken out…
Since Friday, August 9th, I have been seeing yet another intense spike in Google Search ranking volatility. This is based on the SEO chatter within the communities and of course, the third-party Google Search rank volatility trackers. And no, we still do not have a new core update officially released by Google but it is…
Media companies and publishers play a pivotal role in affiliate marketing. They are in the position to wield significant influence, enhance search engine rankings and drive substantial revenue for businesses. However, recent shifts in the industry have seen traditional publications lose their traffic, with smaller, newer players dominating Google’s top positions. I’ve worked with several…
The search and content landscape has significantly changed since the start of 2023. As the usage of generative AI applications soars and search engines integrate AI into the SERP results, a fresh content battleground has emerged. Consequently, content optimization is evolving, shaped by the dynamic interplay between people, processes, and technology. This process is becoming…
Google has issued a correction from its previous statement in early February that Web Stories no longer showed in Google Image search results, that is not true. What is true is that Google stopped showing the Web Stories icon in the image search results. Plus, Google Search Console had a reporting glitch with Web Stories…
X is rolling out its ChatGPT rival, Grok, to Premium+ subscribers. Grok was developed by xAI, the artificial intelligence venture founded by Elon Musk in July 2023. It is available to users in the U.S. Availability in other countries is expected soon. Why we care. Generative AI is now a crucial tool for SEO and…
Sorry kids, but SEO isn’t what it used to be. It’s time to bury the old idea of “optimization” and start thinking about what we really do: train search engines. In this brave new world of generative AI, the way we approach search has fundamentally changed and clinging to outdated concepts won’t get us far….
Artificial intelligence offers exciting opportunities but also raises understandable concerns – including the potential for generative AI models to “take” or misuse content created by human writers and marketers. This article aims to clearly define these risks, analyze scenarios of how AI could replicate or plagiarize your work, and offer practical tips to protect yourself…
This is a gentle reminder that on August 1, Google will remove similar audiences (or segments) from all ad groups and campaigns. Please have a look at the full announcement here. Campaigns using similar audiences will automatically get opted into optimised targeting and audience expansion moving forward. Marketers who would rather avoid this can go…