Pinterest is testing a new program that could reshape advertising strategy, leveraging the relationships and expertise of news outlets and other publishers. Why we care. This move creates a new offering for advertisers of potentially more targeted and effective ad placements. Details: Pinterest is exploring an ad auction system on its pages, with revenue sharing…
Reddit has launched two new ad formats within Conversation Placement: Carousel Ads and Product Ads. Conversation Placement sits within a Reddit conversation thread, appearing below the original post and above the first comment. The rollout of the new ad formats within this placement is intended to offer advertisers the opportunity to interact with high-value users…
Google wants you to add your customer support details to Google Merchant Center Next. Google said, “Shoppers are often dissatisfied when they can’t easily find customer support and returns related information when they’re shopping online.” So if you add this information, it will improve your shoppers experience. Here is how to add your customer service…
The other day Open AI announced that it disabled the browse with Bing add-on to ChatGPT “out of an abundance of caution.” The issue was that some content that was behind a paywall was being consumed and presented to users. Open AI said they disabled it to do “right by content owners” until they fix…
Reinforcement Learning (RL) is a subfield of Machine Learning in which an agent takes suitable actions to maximize its rewards. In reinforcement learning, the model learns from its experiences and identifies the optimal actions that lead to the best rewards. In recent years, RL has improved significantly, and it today finds its applications in…
Google Ads is investigating reports of an issue impacting AdMob. The affected users have said that while they are able to access AdMob, they cannot retrieve their most recent data. Some clicks that are recorded from Apple iOS 17 devices are not being counted in the reports, leading to inaccurate reporting as a consequence. Why…
Threads users can now search through posts on the platform. Meta CEO Mark Zuckerberg announced the new functionality has now been rolled out to most English and Spanish-speaking countries, including the US and UK. The new search feature is available on both the Threads mobile app and web app. Why we care. Potential customers now…
In August, Google announced it would do away with How-to rich results on the mobile search results. Now, Google has decided to completely do away with How-to rich results both on mobile search and also on desktop search. Google posted on X saying, “Continuing our efforts to simplify Google’s search results, we’re extending the How-to…
I am hearing numerous reports from SEOs that the link report within Google Search Console is showing drastically fewer links than it did a month prior. I am not sure if this is impacting all SEO, but there are a number of SEOs complaining about this. First to notify me of this is Leonard Brahm…
The MIT School of Architecture and Planning (SA+P) and the LUMA Foundation announced today the establishment of the MIT-LUMA Lab to advance paradigm-shifting innovations at the nexus of art, science, technology, conservation, and design. The aim is to empower innovative thinkers to realize their ambitions, support local communities as they seek to address climate-related…