Studies show that loyal customers are responsible for as much as 65% of all brand purchases. In turbulent economic times, when consumers become warier with every penny they spend and brands are increasingly desperate to keep the income flowing, loyalty programs play a pivotal role in fostering retention and increased spending. But creating a loyalty…
Over recent years, there has been remarkable progress in computer vision methodologies dedicated to reconstructing and illustrating static 3D scenes by leveraging neural radiance fields (NeRFs). Emerging approaches have tried to extend this capability to dynamic scenes by introducing space-time neural radiance fields, commonly called Dynamic NeRFs. Despite these advancements, challenges persist in adapting…
Great ad copy is crucial for Google Ads success, but the rules of engagement can be elusive. Optmyzr analyzed over 1 million ads, providing fresh insights into what drives performance. Why we care. Having a solid ad copy strategy as a PPC expert is crucial. However experts of many years are still struggling to assess…
Following all the buzz around AI, Google has finally confirmed that it’s not important how the content is created. Quality is what matters most. That means an appropriate use of AI is allowed considering you follow Google’s guidelines. Although AI has great potential, there are still some significant differences between AI-generated and human-written content that…
Meta’s Advantage detailed targeting is now available on all campaign objectives and optimizations. The decision to expand access to this automated audience targeting feature comes just weeks after the tech giant announced plans to sunset detailed manual ad targeting categories for sensitive topics. Why we care. Leveraging AI in advertising can enhance campaign performance for advertisers….
Google Ads rolled out a new feature under its Insights page called Unintended Consequences. This card is designed to alert you about potential issues within your campaigns, such as ads being displayed to irrelevant audiences or appearing in unintended locations. Why we care. The Unintended Consequences card provides you with critical insights into how your…
Socrates once said: “It is not the size of a thing, but the quality that truly matters. For it is in the nature of substance, not its volume, that true value is found.” Does size always matter for large language models (LLMs)? In a technological landscape bedazzled by LLMs taking center stage, a team of…
Google is testing a new design for its mobile shopping search interface. The new design has a new Google logo, a gradient background theme, new headers, various sections and labels. It looks pretty cool but a bit less clean than the normal Google Search interface. Here is the normal Google Shopping mobile interface: And now…
Peak seasonality is here. It’s the time of year when demand – and paid search – accelerates for goods or services that brands provide. When this happens, queries, traffic, sales and (fingers crossed) your conversions increase noticeably compared to the rest of the year. This almost definitely will lead to more optimizations, reporting, forecasting, analyzing and…
Google’s legal troubles appeared to worsen yesterday as the judge of the adtech antitrust trial delivered sharp criticism of the tech giant, signaling possible consequences for its business practices. What happened: During the pre-trial motion hearings, Judge Leonie Brinkema sharply criticized Google for its handling of privileged information, labeling the company’s actions as “absolutely inappropriate…