Have you ever seen your traffic decline over time despite your top keywords ranking in Position 1? I have, and it’s the worst feeling. It might feel like Google is punishing you for being successful, but that’s not the case. Google doesn’t know you, but they do know users. And if your work is ranking…
TikTok launched a new Data Portability API as part of its efforts to comply with the Digital Markets Act, which is being rolled out this week. This feature gives users on the platform the option to choose how their data is handled between the platform and third-party apps. It aligns with TikTok’s ongoing efforts to…
For the original iTunes version, click here. Every week, the Google Search volatility keeps getting hotter, but Google did say we should have a confirmed update this summer. Google fixed the News indexing bug late last Friday. Google said AI-generated content is not, by default, well received by Google’s ranking algorithms. Google said journalistic…
Opening a new business location can be an exciting yet chaotic time. As a local SEO expert, you want to do everything possible to hit the ground running and get the new location visible immediately. This requires coordination across teams and channels while keeping some key local ranking factors in mind. This article covers tips…
Google is reportedly planning a major reshuffle of its 30,000-person ad sales unit. Sean Downey, who is in charge of ad sales to big customers in the Americas, announced plans to restructure the ad sales teams during a department-wide meeting last week, according to The Information. Downey did not comment on whether the reorganization would…
IPG Mediabrands advised its clients to temporarily pause campaigns using Google’s Performance Max. The company issued a “privacy alert” email in response to allegations in a new report that YouTube ads may have led to improperly tracking children. Brands using PMax may inadvertently violate the Children’s Online Privacy Protection Act (COPPA) as a result, according…
Bidding on branded and competitor keywords in PPC can help protect your brand and steal competitors’ traffic, but should you do it? This article will look at when there is a case for and against using them. What types of brand and competitor keywords are there? Brand and competitor keywords have four variations: Your own…
Snowflake Inc. is in talks to acquire startup Reka AI for more than $1 billion, expanding the software maker’s effort to offer generative AI capabilities, according to people familiar with the matter. Reka AI makes large language models — software trained on massive swaths of the internet that can be used for a range…
Bing is testing a voting feature in the Bing Search results. You can vote up or vote down specific search results in the search results page. It even shows you the percentage of votes for those who voted it up versus voted it down. Shameem Adhikarath spotted this, I cannot replicate it, but he posted…
Google Search supports discussion forum and profile page structured data. This functionality allows Google to show “first-person perspectives from social media platforms, forums, and other communities” within the search results. In addition, Google added new Search Console reports to support those who added structured data to their pages, the company announced. Profile page structured data….
