Daily Search Forum Recap: April 18, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads notified advertisers that some ad customizers will stop working soon. Google discontinued the limited use video carousel markup. Google Maps has new directions and travel…

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Google to review disapproved ad issues following policy update

Google is reviewing complaints regarding an ad policy update that enforces tighter restrictions on consumer financial products and services. Following the rollout, marketers have complained that the policy is so “overarching”, it is causing issues for advertisers outside the consumer finance sector. Why we care. If your Google Ads campaigns are facing disapproval or limitations…

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Which generative AI solution is best?

In March, I published a study on generative AI platforms to see which was the best. Ten months have passed since then, and the landscape continues to evolve. OpenAI’s ChatGPT has added the capability to include plugins. Google’s Bard has been enhanced by Gemini. Anthropic has developed its own solution, Claude. Therefore, I decided to…

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6 tips to track and analyze PPC results

Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. There are dozens of metrics you can use to review PPC performance depending on your business objectives.  While…

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Meta AI adds Google Search results

Meta AI answers now may include Google Search results, making this the first AI assistant to include search results from both Google and Microsoft. That said, I’ve yet to find a query that triggered Google Search results. Meta AI launched with Microsoft Bing integrated in September. Why we care. Gartner predicted search traffic will fall…

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