Google announced major changes to Google Assistant, removing close to 20 features and switching how the Google App works with the Google Assistant. This may be a win for Google Search, a loss for Google Assistant, or maybe AI will take over everything in the coming years. This all also comes with the hundreds of…
Last year something odd happened. I was working on a project for a client and needed some expert insight from a sports science expert. I put out a request on Response Source, a popular platform where journalists and PRs seek out expert comments to add to their stories and campaigns (a bit like a premium…
Google Merchant Center will remove the ability to select four rules-based attribution models when setting up the conversion source in 2024. The models being removed are: First-click. Linear. Time decay. Position-based. Starting in April 2024, any conversion sources still using these models will be switched to data-driven attribution. Marketers not wanting conversions that use data-driven…
No matter what products or services your ecommerce business focuses on, elevating the customer experience is the key to unlocking better sales and conversions. In fact, businesses that have placed a strong emphasis on customer experience are not just meeting expectations; they’re exceeding them. The State of Digital Customer Experience Report found that over the…
It is widely recognized that artificial intelligence (AI) has made significant strides in recent years, leading to remarkable achievements and breakthrough outcomes. However, it is not true that AI can attain equally impressive results across all tasks. For instance, while AI can surpass human performance in certain visual tasks, such as facial recognition, it can…
The popularity and usage of Large Language Models (LLMs) are constantly booming. With the enormous success in the field of Generative Artificial Intelligence, these models are leading to some massive economic and societal transformations. One of the best examples of the trending LLMs is the chatbot developed by OpenAI, called ChatGPT, which imitates humans and…
Google Ads experienced a significant system glitch affecting its Shopping product serving late last month. This error resulted in advertisers’ products being displayed in other merchants’ ad accounts, potentially exposing sensitive business data to competitors. The incident has left many advertisers frustrated not only by the technical failure but also by Google’s inadequate communication in…
Mistral Trismegistus-7B is a Google AI-developed, gigantic language model trained on an enormous dataset of literature and code that included a sizeable amount of esoteric, occult, and spiritual material. As the first model of its type, it can generate literature, translate languages, write other forms of creative content, and provide enlightening responses to your…
Effective SEO now requires a cross-channel, “search everywhere” strategy as search behaviors expand across platforms. Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content. Brands that embrace an expanded search universe and execute integrated multi-platform strategies will gain a competitive…
Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days,…