Page load speed, among other Core Web Vitals, is a known Google organic ranking factor. While we have the PageSpeed Insights tool, it unfortunately only works on one page at a time. The Page Timings report in Universal Analytics surfaced specific pages on your site that were slowest, allowing you to prioritize which pages to…
Google’s continuous scroll feature allowed users to seamlessly glide through search results without the cumbersome need to click “Next.” Akin to adding more real estate to a Monopoly board, this function served as a potential game-changer for digital marketers and SEO professionals. However, Google’s continuous scroll presented new challenges for online reputation management (ORM) firms….
SMX Advanced, the premier conference for experienced senior-level search marketers, returns online June 11-12. As you know, 2023 was an unprecedented year for search and the pace of change will continue through 2024. There’s a growing sentiment that Google search is not serving search marketers well. How do we continue to optimize search efforts and…
I chuckled when I saw the words “Search was broken” on the LinkedIn profile of Stefan Weitz. This assessment had nothing to do with Google Search in 2024. Rather, he was talking about Google in 2010. This was a time when Google was loved despite only answering one in four queries successfully, according to Weitz….
After testing three different formats for links within the Google Search Generative Experience and then pausing that test a few weeks later, Google has officially decided to go with the arrow-down buttons that reveal links to web pages as cards. Google was actually testing this format shortly after the link test ended, so I guess…
Google has upgraded its Google Analytics, GA4, real time reports to show users in last 5 minutes. It previously showed users in last 30 minutes and now it shows both users in last 5 minutes and users in last 30 minutes. The old Universal Analytics tool showed real-time metrics based on the last 5 minutes,…
Domain Authority (DA) is a search engine ranking score developed by Moz that supposedly predicts how well a website will rank on search engine result pages (SERPs). DA scores range from one to 100, with higher scores corresponding to a greater likelihood of achieving higher rankings. It’s also a problematic metric misused by unsuspecting marketers and…
Google is testing a new local pack design that shows reviews, menu details and more in these card design. It is not too far off from the original local pack design in Google Search, outside of these cards under the main action buttons. Here is a screenshot of this from Shameem Adhikarath who posted this…
Large Language Models (LLMs) have transformed natural language understanding in recent years, demonstrating remarkable aptitudes in semantic comprehension, query resolution, and text production, particularly in zero-shot and few-shot environments. As seen in Fig. 1(a), several methods have been put forth for using LLMs on tasks involving vision. An optical encoder may be trained to represent…
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