TikTok is rolling out text posts for the first time. Historically, brands and influencers have been able to create content across a variety of formats such as live videos, photos, Duets, Stitch and more – but text was never an option. Now, creators have that additional resource to connect with their audiences, enabling them to spread…
Google launched new search features, including Circle to Search and a new AI-powered multisearch experience within Google. Google is “introducing two major updates that bring this vision closer to reality,” with these new features, Google said. Circle to Search Circle to Search is a new way to search for anything on your Android phone without…
Google search results in Europe may start to look a little different in the coming weeks in order for Google to comply with a new regulation called the Digital Markets Act (DMA), the company announced. This means that Google will show more comparison sites within its search results for European users and that some of…
Last year something odd happened. I was working on a project for a client and needed some expert insight from a sports science expert. I put out a request on Response Source, a popular platform where journalists and PRs seek out expert comments to add to their stories and campaigns (a bit like a premium…
Alphabet Inc. Chief Executive Officer Sundar Pichai says artificial intelligence has been a key focus of the Google parent since 2016, back when ChatGPT-maker OpenAI was in its infancy. After all, Google researchers invented the “T” in GPT (as in generative pre-trained transformer). It was a critical innovation that made conversational search using large language models possible. Somehow though, Google…
Google is notifying some advertisers that use Google’s Local Service Ads program that soon their ads will be shown on Google Maps. It will start with the iOS version of the Google Maps app and then expand to other platforms and surfaces from there. If you do not want your Local Service Ads to show…
Google Search seems to be testing a new search box that is titled “from your notifications.” I assume this works for Android devices only, where Google Search can detect the Android notifications, and show them when the query may be relevant to the notification? This was spotted by Deepak Yadav who shared a screenshot of…
Your “pretty good” rankings look pretty good. Except they’re not. At least, not when you dig beneath the surface a bit. You’ll quickly realize that the “pretty good” ranking is actually more of a mirage, an oasis in a sea of fierce competition that means you’ll unlikely, if ever, get to drink from the firehose…
Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more…
Google has added new search developer documentation for structured data carousels (beta). The new documentation can be found here and is under the “early adopters program.” This structured data is for a new carousel rich result that’s in beta, “which is a list-like rich result that people can scroll horizontally to see more entities from…