Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google released the much anticipated August 2024 core update, it will take a month to roll out and may help smaller publishers. Google has a massive search…
A short while after Google announced it would pause low-activity keywords, the Optmyzr team ran a study and got reactions from paid search experts to figure out how marketers may be affected, what shifts (if any) it would cause in advertiser management styles and what risks come with this update. The big picture. Google’s plans…
Search is hard, as Seth Godin wrote in 2005. I mean, if we think SEO is hard (and it is) imagine if you were trying to build a search engine in a world where: The users vary dramatically and change their preferences over time. The technology they access search advances every day. Competitors nipping at…
Economic downturns create uncertainty and changes in user behavior that impact markets and forecasts. They also affect the approach and resources allocated to marketing activities. Because no two recessions or economic downsturns are the same, marketers operate in uncharted waters every time one occurs. This article can help marketers manage SEO campaigns and show the…
Billions of users log into Meta technologies like Facebook and Instagram every day – an advertiser’s dream. But reaching these users with ads that are relevant to what they’re looking for is a challenge if you don’t have the right data, particularly in the era of third-party cookie deprecation and data privacy restrictions. To reach…
Last year Stack Overflow became one of the first websites to announce it would charge AI giants for access to content used to train chatbots. Now the popular Q&A service for coders has signed up its first customer—Google—in what CEO Prashanth Chandrasekar says is the start of a “meaningful” new stream of revenue. The…
Apple may be about to introduce topographic maps to its Apple Maps app across various platforms, including iOS 18, macOS 15, and visionOS 2. This information comes from a recent analysis of code by MacRumors, suggesting that the tech giant is preparing to enhance its navigation offerings. Features of Topographic Maps Topographic maps, first…
In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer data platforms (CDPs) have emerged as a game-changer, enabling businesses to harness the full potential of their customer data. With CDPs, organizations can unlock a wide array of use cases, each catering to specific business needs….
After a few years of testing, it seems Google has launched the new more graphical and animated weather results in the mobile search results. Google now shows an animated graphic behind the weather details when you search for weather reports in Google Search on mobile. Lily Ray posted about it on X moments ago and…
The Google interface we know today will be gone in less than three years. As ridiculous as this prediction may seem, I remember back in 2004 when Google.com finally overtook Yahoo.com. For eight years, no one thought that would ever happen, but it did. Why? Simply put, Yahoo had the best user experience on the…