Sorry kids, but SEO isn’t what it used to be. It’s time to bury the old idea of “optimization” and start thinking about what we really do: train search engines. In this brave new world of generative AI, the way we approach search has fundamentally changed and clinging to outdated concepts won’t get us far….
Google is testing a new local pack design that shows reviews, menu details and more in these card design. It is not too far off from the original local pack design in Google Search, outside of these cards under the main action buttons. Here is a screenshot of this from Shameem Adhikarath who posted this…
Facebook has started archiving all users’ link history globally on both Android and iOS devices. While users have the option to opt out, the feature is turned on by default, allowing Meta to utilize the collected data for targeted advertising. Why we care. As the digital marketing industry moves towards a cookieless future and stricter…
Microsoft is unveiling a significant upgrade to its AI-powered Copilot assistant, offering business subscribers priority access to the powerful GPT-4 Turbo model. This enhancement, included in the $30 per user, per month package of Copilot for Microsoft 365, allows users to harness the capabilities of OpenAI’s latest model across various platforms, including the Copilot…
One size certainly does not fit all in PPC advertising. The strategies that drive success in ecommerce often differ from those required for effective lead generation. Lead generation through PPC is more challenging than ecommerce. There are more obstacles and numerous sales funnel strategies to navigate. Additionally, major ad networks often favor ecommerce brands because…
The soaring capabilities of language models in real-world applications are often hindered by the intricate challenges associated with their large-scale training using conventional methods like standard backpropagation. Google DeepMind’s latest breakthrough, DiLoCo (Distributed Low-Communication), sets a new precedent in language model optimization. In the paper “DiLoCo: Distributed Low-Communication Training of Language Models,” the research…
Businesses can easily neglect the optimization of organic traffic. This happens because stakeholders often don’t understand how it works or its impact on company goals. Continue reading and learn how to translate SEO concepts into business terms so you can onboard your business partners and secure their buy-in for organic projects. Improving customer experience Customer…
Google seems to be testing aligning the logo to the left in some knowledge panels within the search results. Typically the logo would show up on the right top corner, but now Google is testing the logo at the left top corner. Does this matter much? Who knows. But Google is testing it. This was…
Google today announced a new “standalone product token,” Google-Extended, that lets you control whether Bard and Vertex AI can access the content on your site. This seems to be the end result of a “public discussion” Google initiated in July, when the company promised to gather “voices from across web publishers, civil society, academia and…
Video content is hugely popular on Instagram, with up to 91% of users watching videos on the platform weekly. This presents a major opportunity for businesses to capture audience attention through Instagram video ads. Below are key strategies for developing compelling Instagram video ads that translate to returns. 1. Think mobile-first Craft mobile-first Instagram video…