If you’re a PPC manager, you likely spend a significant part of your week working on the Google Ads interface. Several built-in features can help you work more efficiently, reducing time to access data and speeding up bulk edits so that you can focus on bigger-picture tasks. This article will walk you through some examples…
Solar Eclipse 2024: A rare astronomical phenomenon is set to grace the skies next month. The much-anticipated Solar Eclipse is poised to occur in the second week of April, marking the first event of its kind in 2024. Following closely on the heels of the first Lunar Eclipse of the year on March 25,…
Yahoo Search is expected to start rolling out aspects of its redesigned search experience in the first weeks of 2024. Brian Provost, the Senior VP and General Manager of Yahoo Search, said Yahoo Search will be launching in the very early days of 2024. Brian Provost said this at Search Marketing Expo Next event during…
Pinterest is testing a new program that could reshape advertising strategy, leveraging the relationships and expertise of news outlets and other publishers. Why we care. This move creates a new offering for advertisers of potentially more targeted and effective ad placements. Details: Pinterest is exploring an ad auction system on its pages, with revenue sharing…
A couple of weeks ago we reported that there was a bug with the Google Search Console link report. Google’s John Mueller eventually confirmed the issue and said a fix will come out soon. This morning (I checked several times per day since then) I am seeing a small increase in the number of links…
This week we covered that Google is now testing SGE in the wild for a small subset of US users. Google is begging SEOs to stop doing SEO for Google. Then SEOs are like, should we remove our Contact Us and About Us pages? Google said publishing more content doesn’t make your website higher quality….
Other brands can copy your style, tone and strategy — but they can’t copy your data. Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences. Your marketing tech stack enables those experiences. Join ActionIQ and Snowplow to learn the value of…
Google notified advertisers in Canada they are charging a 2.5% surcharge on top of everything for buying ads on Google. This is on top of many of these advertisers losing the credit card payment option, which was as good as cash for many of them. These surcharges for some international advertisers are not new, but…
Google has finished rolling out the Google October 2023 Spam Update that started 15 days and 12 hours ago. That update began on October 4th at 12:52 pm ET and is now completed this morning, October 20, 2023, at 1:15 am ET. This update overlapped with the Google October 2023 core update that also completed…
Self-supervised learning (SSL) has proven to be an indispensable technique in AI, particularly in pretraining representations on vast, unlabeled datasets. This significantly reduces the dependency on labeled data, often a major bottleneck in machine learning. Despite the merits, a major challenge in SSL, particularly in Joint Embedding (JE) architectures, is evaluating the quality of…