LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Why we care. If you’re thinking about moving your ad spend away from platforms like X in 2024, LinkedIn could be a solid alternative to consider. Marketers are seeing good returns, but keep in mind it…
Instagram will be expanding its subscription feature outside the U.S. for the first time in the coming weeks. After successfully rolling out this capability in America last year, the social platform has announced plans to roll it out in 10 more countries, including: Australia Brazil Canada France Germany Italy Japan Mexico Spain United Kingdom Instagram…
Compared to their supervised counterparts, which may be trained with millions of labeled examples, Large Language Models (LLMs) like GPT-3 and PaLM have shown impressive performance on various natural language tasks, even in the zero-shot setting. However, utilizing LLMs to solve the basic text ranking problem has had mixed results. Existing findings often perform noticeably…
Meta Platforms’ newest social media offering Threads has over 175 million monthly active users, CEO Mark Zuckerberg revealed on Wednesday, ahead of its first anniversary. A challenger to X, formerly known as Twitter, Threads hit app stores on July 5 last year, timed to win users from the de facto micro-blogging site during its…
Here are the most popular articles on the Search Engine Roundtable by number of comments. In other words, these are the articles with the highest number of comments posted in 2023. Overall, there were over 21,000 comments added to stories in 2023. But here were the most commented on stories that were published in 2023:…
Legal issues can drag on for ages. That’s the simple, unfortunate truth. Worse, once a legal matter is filed in court, the case is highly likely to become visible on the web. Hundreds of websites now aggregate public court records and publish them for the world to see. The issue I commonly come across for…
Let’s face it, when it comes to generating traffic online, the quality of SEO traffic is unbeatable. When you compare it to other online traffic sources including PPC, affiliates, emails and SMS, you typically find that when it comes to average time on site, low bounce rates and conversion rates, SEO reigns supreme. Those navigating…
Developments like AI, SGE and Helpful Content are making SEO exceedingly complex today. They make it feel like the goalposts that measure whether we’re doing a “good” or “bad” job are constantly shifting. But I have good news: SEO evolve daily, but the underlying principles of what you’re solving for hasn’t changed much over the…
Google Analytics 4 audiences can now be easily created and applied directly within Google Ads. You can now build Analytics audiences, including predictive audiences, using the Audience Manager feature and during the campaign creation process, GA announced on X. Why we care. This new capability helps marketers understand their audience better through Google Ads. It…
Google has confirmed an issue with the link report within Google Search Console. The issue seems to be impacting the number of links shown in that report. John Mueller, a Google Search Advocate, said “To update here, we did find something” with the link report. He added, “Hopefully it’ll be resolved this week.” Link report…