Google has launched the URL Contains targeting functionality on Performance Max. The feature, which is also available on Dynamic Search ads (DSA), enables you to manually specify which URL to show your PMax ads to. Here’s a preview of how to access the new tool on the platform, as shared by Google Ads expert Thomas…
Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC, and LATM. The platform has also launched new audience types. Alongside this expansion, the platform now supports bulk associations for In-market audiences, as well as: Remarketing. Dynamic remarketing lists. Similar audiences. Customer match. Custom audiences. Custom combination lists. Why…
Microsoft Bing Search is testing a new overlay feature to help you explore products in search. This is titled “Explore Collections” and it shows products probably from Bing Shopping results but in an overlay where you can quickly browse and explore those products. This was spotted by Khushal Bherwani who posted this video on X:…
Bing is testing not displaying, hiding, the site’s URL in the search result snippets. Google has been testing this on and off for years and flip-flopping with that. But now Bing is doing the same – testing removing the full URL in the search results. This was spotted by both Frank Sandtmann and Shameem Adhikarath,…
There have been a number of Google Search user interface tests and experiments I haven’t been able to post yet. Being that today is Labor Day (here in the US), I figured I’d cover a bunch of them in one story – since many of you want stories today. The tests include a wider search…
In part one, we learned about Jamie Reedy and Jordan Mazza from Amsive Digital and then spoke a bit about e-commerce SEO. In this next part, we talk about publisher and content SEO. Jordan explained they have their own internal ranking signals for content development. Jordan said they look a lot at the new E…
Q4 is looming, and many brands are strategizing how to optimize their budgets to get more traffic to their products when buyer intent soars. One humble suggestion from this longtime affiliate marketer: TM+ partners (also known as Trademark+ partners or affiliate search partners), who work with brands to bid on brand keywords to drive traffic…
After testing three different formats for links within the Google Search Generative Experience and then pausing that test a few weeks later, Google has officially decided to go with the arrow-down buttons that reveal links to web pages as cards. Google was actually testing this format shortly after the link test ended, so I guess…
Here is a cool photo I found on Reddit of someone who either posted a photo of or created the illustration of a Google-style sneaker. Would you wear this sneaker? This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry…
Google Ads has a new policy named limited ad serving where Google needs to “get to know you”,” the advertiser, before letting those ads serve at full scale. This reminds me of the Google Sandbox in organic from two decades ago but for Google Ads. Google wrote it is “announcing a new approach to improving…
