TikTok is trialing 30-minute long video uploads for some users in the beta version of its app. Why we care. Longer videos may provide more opportunities to place ads in the middle of clips, known as mid-roll ads. These mid-roll ads often lead to higher completion and engagement rates. First look. The new upload option…
PPC offers great opportunities for companies of all sizes to reach new customers. However, enterprises and small to medium-sized businesses (SMBs) face very different challenges when it comes to developing and optimizing campaigns. Smaller budgets, limited data and an emphasis on quick ROI mean that SMBs can’t simply replicate the strategies of big brands. Instead,…
Google warned website and app owners that they could face account suspension in the European Union (EU) if they display non-compliant GDPR Consent Banners. Why we care. Site owners need address violations before Google-assigned deadlines or risk not generating revenue from Google. Action needed. If Google detects a violation, it will send an email pinpointing…
Google fully rolled out its conversational experience to all advertisers in the U.S. and U.K. This feature will soon be globally accessible to all advertisers. However, during the initial rollout, it will only be available in English. Why we care. More advertisers now have access to a feature that could make the process of building…
Google Ads is concerned there may be some confusion around its sales and support departments. Marketers recently claimed that support is at an all-time low, accusing reps of bombarding them with “aggressive” phone calls pushing for the implementation of automated solutions. But Google now tells Search Engine Land that the employees making those calls aren’t…
Developments like AI, SGE and Helpful Content are making SEO exceedingly complex today. They make it feel like the goalposts that measure whether we’re doing a “good” or “bad” job are constantly shifting. But I have good news: SEO evolve daily, but the underlying principles of what you’re solving for hasn’t changed much over the…
Google is trialing a new local search box called Nearby Events and Deals. The new SERP feature, which is only visible for local searches on mobile devices, displays Google Business Profile (GBP) posts promoting deals and events from nearby businesses. Why we care. This feature offers a chance for local businesses to boost conversions. To…
Google changed how it counts clicks and impressions for job listing and detail pages within the Search Console performance reports. You may notice an increase in clicks and impressions when filtering by job listings and detail pages but that is only because Google evaluates these data points differently than it did in the past. There…
Google confirmed a search ranking bug, a “very narrow issue,” as Google called it, that affected a “small number of websites” where those rankings would drop out of the Google Search results over the weekend and then reappear during the weekdays. Google’s statement. A Google spokesperson told Search Engine Land this issue has already been resolved…
Meta is stepping up its data privacy measures in the EU, EEA and Switzerland to comply with the Digital Markets Act (DMA). Over the next few weeks, Facebook and Instagram users will start receiving notifications, prompting them to choose how their information is shared between Meta services. Why we care. The effectiveness of targeted advertising…
