“Buying” customers can work. Just not all that well over the long haul, it turns out. Direct-response, digital ads (like paid search) are among the best converting channels anywhere. Like, ever. In the history of time. No joke. Google it. It’s the #1 best way to spend money today to generate revenue tomorrow. (Or even…
Google will be shutting down the Google Business Profile chat and call history feature on July 31, 2024. Google will stop allowing new chats to be initiated starting on July 15, 2024 and then will totally disable the chat and call history features on July 31, 2024. What Google said. Google sent out numerous types…
A trove of leaked Google documents has given us an unprecedented look inside Google Search and revealed some of the most important elements Google uses to rank content. What happened. Thousands of leaked internal documents, which appear to come from Google’s internal Content API Warehouse, were shared with Rand Fishkin, SparkToro co-founder, earlier this month….
I am hearing numerous reports from SEOs that the link report within Google Search Console is showing drastically fewer links than it did a month prior. I am not sure if this is impacting all SEO, but there are a number of SEOs complaining about this. First to notify me of this is Leonard Brahm…
A group led by string theory veterans Burt Ovrut of the University of Pennsylvania and Andre Lukas of Oxford went further. They too started with Ruehle’s metric-calculating software, which Lukas had helped develop. Building on that foundation, they added an array of 11 neural networks to handle the different types of sprinkles. These networks…
Google’s John Mueller once again blasted the “concept of toxic links,” he wrote on Reddit, “The concept of toxic links is made up by SEO tools so that you pay them regularly.” As you know, John is not a fan of link selling, buying and removal services – including tools that tell you what to…
Google has updated its help documentation page on AI Overviews to tell searchers how to show only web results in its search results (not show AI Overviews, videos, image, etc), plus how to give feedback on the AI Overviews Google provides. This obviously comes based on the backlash Google has received on some of these…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google updated its AI Overviews help documents to show how to use web only filters and how to submit feedback. Google blasted the concept of toxic links….
Google has grayed out, muted, its logo, for Memorial Day, again this year. It also applied an American flag under the search box with the message, “Honoring those who sacrificed.” That links to the search results for [Memorial Day] on Google Search. Here is a screenshot of the home page: Google has done this last…
Conversion is usually preceded by several interactions with a website or an app. Attribution determines the role of each touchpoint in driving conversions and assigns credit for sales to interactions in conversion paths. Therefore, it’s crucial to understand attribution in Google Analytics 4 (GA4). (If you are new to attribution, read the Google Analytics help…
