Mathew

Fospha as TikTok’s New Measurement Partner

Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, with regulatory changes such as GDPR and iOS 14.5 updates, eCommerce brands are now facing a growing challenge: gaining clear…

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Google Weekend Ranking Teetering, 404 Spikes With /1000 URLs, Circle To Search & AI Multisearch, Bing Market Share & Google Degrading Study

For the original iTunes version, click here. This week, I reported about a weird ranking pattern that has been emerging with these weekend ranking Google updates. Google Search Console shows a spike in 404 errors for URLs ending in /1000. Google launched Circle to Search and a new AI-powered multisearch. A new German study…

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Daily Search Forum Recap: January 19, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google responded to complaints about garbage AI content in Google News. Bing Copilot Pro is coming to the mobile apps. Google course info might be going global….

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15 SEO localization dos and don’ts: Navigating cultural sensitivity

In global markets, effective SEO extends beyond keywords and backlinks. It must consider cultural nuances to resonate with diverse audiences with different languages and needs. This article explores the dos and don’ts of SEO localization, guiding you through creating visible, culturally appropriate content that engages diverse audiences. Understanding cultural sensitivity Cultural sensitivity in SEO means…

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Google rolls out new PMax guide and updates several others

Google Ads now provides a new “Getting Started” Performance Max guide, assisting advertisers with step-by-step instructions for building more effective campaigns. Additionally, the platform has updated various other guides to enhance the overall experience of creating, managing, and reporting on PMax campaigns using the Google Ads API, including: Asset Requirements. PMax reporting guide. Campaign-level conversion…

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