SEO NEWS
Google’s mobile-first indexing initiative that started just about seven years ago is now complete, according to Google. “It’s been a long road, getting from there to here. We’re delighted to announce that the trek to Mobile First Indexing is now complete,” John Mueller from Google wrote on the Google blog. History. As a reminder, Google started mobile-first…
Google Ads has started serving a pop-up survey that disrupts advertisers when they try to pause campaigns. The survey asks users whey they want to pause their ad campaign before allowing them to continue. Why we care. The pop-up survey may annoy and inconvenience busy marketers who lack the time to explain their ad campaign…
Today, actionable data is key. Yet, drowning in a sea of information from various sources can be overwhelming. How do you prove your campaigns are hitting the mark and contributing to the bottom line? Automation can elevate your marketing game by freeing time so you can focus on innovative strategies rather than wrestling with data….
Google Bard, the conversational AI tool by Google, can now respond to your questions in real-time. You can turn it off and tell Bard to only respond once the answer is complete, but now, by default, Bard writes out the response in real time. Default on. By default, Google has turned on real-time responses, so…
Pinterest’s third-quarter revenue jumped 11% to $763 million in Q3, 2023. Ad earnings surged as the platform’s global monthly active users increased by 8% year-on-year to 482 million. The company credited its success in part to “Its ability to attract and retain advertisers and effectively measure advertising campaigns.” Why we care. Advertisers interested in diversifying…
Google Ads has confirmed it is trialling a new overview slide metrics feature. The platform told Search Engine Land this new dropdown tool has been rolled out to a limited number of advertisers to offer more flexibility from the overview page. Why we care. This new feature simplifies access to essential data for advertisers by…
In July, Google released a massive update to the Knowledge Graph. We named it the E-E-A-T Knowledge Graph update and gave it the codename “Killer Whale” because it made a splash in the SERPs twice: In real time between July 14 and 18. As part of the September helpful content update. A Knowledge Graph (Vault)…
Here is an interesting announcement from Microsoft, announcing the new launch of Microsoft pubCenter – which is actually not new, it is from 2006 and had a slow painful death. But Microsoft is bringing it back, saying, “we developed Microsoft pubCenter. It’s a simple way for creators and small to medium-sized publishers to earn money…
In June, Google launched the perspectives search filter in the mobile search results. Now, Google is testing that filter within the desktop search results. As a reminder, the perspectives search filter will give you long and short-form videos, images and written posts that people have shared on discussion boards, Q&A sites and social media platforms….
Google announced the beta launch of Search themes for Google Ads Performance Max campaigns. Search themes are an optional signal you can use to inform Google AI about your business to expand relevant reach across your Google ad campaigns. Note, right now it is optional, but in early 2024, Google will automatically upgrade your existing…
