AI-powered content marketing: A startup’s guide to success

AI, machine learning, robots, expert systems, knowledge engineering – these buzzwords are no longer reserved for technology. They are increasingly prevalent in a variety of industries. Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. This surge underscores the recent rapid advancements in the technology. Startups, in particular, must…

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A look back at the biggest changes in search

It’s that time of year again – happy birthday, Google Ads! Historically, we’ve celebrated the big day every five years by putting together a tribute to the world’s leading search engine, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics giant that we know as Google. Take a look at their big 2-0. But…

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Mapping your keywords to the customer journey

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey, specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B).  Crafting relevant content through a deep understanding of the customer experience is vital for enhancing SEO and fostering brand loyalty. Utilizing the…

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Social media data’s rising influence on business success

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results. Incorporating social insights into every aspect of a company is critical for trendspotting, competitor analysis, and achieving proactive crisis management. In a report…

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Google Chicago Cookies

Here are cookies from the Chicago Google office. They have a Ferris wheel on them, with the Google logo and it says Chicago. They look like sugar cookies. I found these on Instagram. This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to…

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Google AdSense Related Search For Auto Ads

Google has added a new auto ads option to AdSense named related search for auto ads. Related search for Auto ads lets publishers show their users search terms related to the page content they view. Google announced that this went live later yesterday afternoon saying, “Today, we’re launching related search for Auto ads, a new…

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Google Ads Verification Form Is Too Long?

As you know, Google Ads has been requiring advertiser verification from more and more of its advertisers. Well, one advertiser posted on X saying it is too much, the length and number of questions to become verified is just too much. Nate Louis posted on X saying, “Google Ads has lost their ad verification minds…

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