SEO

Here is a photo of the Google dance class from the Google Dublin, Ireland office all together on International Music Day from June 21st. I found this on Instagram. This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and…

Google Search can show deals in both a product carousel format and a product grid-type of format. Some of these I think were somewhat showcased last November but over time, they may evolve. Here is a screenshot of Google showing me deals in both a carousel format and in a product grid format: Here are…

Bing is now testing showing branded side labels next to each search result listing. We saw earlier more basic side labels and before that branded side bars for some search queries. I am also seeing favicons on the side of the snippets. Bing is always very busy testing these things. This was spotted by Frank…

Google announced last night that it is looking to develop a complementary protocol to the 30-year-old robots.txt protocol. This is because of all the new generative AI technologies Google and other companies are releasing. This announcement comes shortly after the news around Open AI accessing paywalled content for its ChatGPT service. But I know many…

If you do some sports-related queries, sometimes, Google Search will let you rate the players and then see how those players line up against each other based on their ratings. I have no clue if this is new, I tried to Google it to find others covering this, but I did not find anything. But…

I am really trying not to cover the Google search ranking volatility and not report on another Google search ranking update but today things got super heated again. And don’t get me wrong, the Google search results have been very heated for over a month but today, things spiked above those new normal levels. And…

This morning, we are seeing significant movement with the Google search results ranking and algorithm. Twitter blocked unregistered users from seeing tweets, which blocked Googlebot and resulted in huge drops in Google Search traffic but a few days later, Twitter fixed it. Bing Chat improved its efficiency and dropped latency by 25%. OpenAI disabled the…

Marketers are not happy with the Google Analytics 4 user interface (UI). In fact, social media has been inundated with complaints about the Universal Analytics replacement – but it’s concerns over the UI that have been dominating the conversation. So, is the GA4 UI really as bad as some are claiming? We spoke to three…

Unless you’ve been away on a desert island for the last 18 months, you’re well aware that Google Analytics 4 (GA4) took center stage on July 1 as the source for our web metrics. We’ve had to say goodbye to Universal Analytics (UA), an old friend to many marketers.  One of the biggest challenges marketing…

With more startups than ever entering the market, it is becoming more difficult for SaaS brands to cut through the noise. That’s why many have realized that PPC can be a fantastic way to build brand awareness and draw in new customers. However, a more strategic approach is required to run campaigns effectively and gain…