SEO NEWS
Google Analytics 4 has added dozens of new dimensions and metrics that should help marketers this coming holiday shopping season. The new capabilities were rolled out as part of the latest GA4 update, which saw new ecommerce dimensions and metrics added to the custom reports builder. In addition to being able to create reports from…
Twitter is the past. X is the future. The iconic blue bird icon has been removed from the desktop version of Twitter – replaced by a stark, monochromatic letter X. The same change will shortly be made on the mobile version, the company confirmed. The change is also said to signal an evolution for the…
TikTok is rolling out text posts for the first time. Historically, brands and influencers have been able to create content across a variety of formats such as live videos, photos, Duets, Stitch and more – but text was never an option. Now, creators have that additional resource to connect with their audiences, enabling them to spread…
Google has confirmed an issue with the link report within Google Search Console. The issue seems to be impacting the number of links shown in that report. John Mueller, a Google Search Advocate, said “To update here, we did find something” with the link report. He added, “Hopefully it’ll be resolved this week.” Link report…
Here is a cool piece of swag from the Google Hong Kong office. It is some sort of transparent YouTube cube. I am not sure what it does, it might be one of those speaker blocks or just a prop. I spotted this on Instagram. This post is part of our daily Search Photo of…
Google has updated its URL structure guidelines to specify what characters Google Search supports in URLs. The introduction paragraph now leads off by saying, “Google supports URLs as defined by RFC 3986. Characters defined by the standard as reserved must be percent encoded. Unreserved ASCII characters may be left in the non-encoded form. Additionally, characters…
Google has released a minor update to the Google Ads Editor. This is version 2.4.1 and I am not exactly sure what updates we have with this minor release. Google Ads Editor version 2.4 was released just a few weeks ago. I assume there were some bugs that warranted a new minor release to version…
With Microsoft announcing the enterprise version of Bing Chat, some are worried that the free version might disappear. Well, it won’t. Mikhail Parakhin, the CEO of Bing at Microsoft, said on Twitter, “Bing will stay free, of course.” Of course, those who want to gain the extra features, privacy and security of the paid version…
On June 28th, three weeks ago, I removed the AMP pages from this site. Overall, I didn’t see overall traffic changes from the change. I did notice issues with this site in Google Discover, a spike in crawl rates, a jump in AMP errors and some more changes. Here are some charts from Google Search…
Google Search is testing a new carousel search feature that shows products from EnergyStar.gov and Energy.gov, governmental websites, on products that you can buy to save with tax credits from the government. This was spotted by Khushal Bherwani, who posted a screenshot of this in action on Twitter. I should add that I tried to…
