SEO NEWS
With the rise of large language models (LLMs), mass-produced AI content is becoming more prevalent and the risk of incorrect information spreading also grows. Thus, it is increasingly important for search engines and answer machines to identify trustworthy and authoritative sources and weed out all others. This recent evolution in SEO requires new tasks, skills…
On Saturday morning many of us were surprised to see that Universal Analytics 3, Google Analytics (not GA4) still showed to be collecting data, after the deadline. Well, Google said it takes time for sites to be shut down and it will happen, even though many sites are still collecting data. Google posted on Twitter…
Did you know that the new Google Search Generative Experience that launched to us a month ago shows nearby stores that have products in stock directly in the generative AI answer. This might not be new, but based on my early tests, I don’t believe I’ve seen Google SGE show “Stores,” and I definitely didn’t…
If I had to sum up this month, I’d call it the month of way too many unconfirmed Google search ranking updates. I wrote about five of these, but it felt like there were even more. Google pushed a quality update for its Search Generative Experience. Google dropped a ton of SEO topics and finally…
Matt Abbagnaro was kind enough to meet me in some parking lot last minute to discuss search marketing. We picked the parking lot so I can find an Electrify America charging station and charge while we do our interview. I did not find the charger, they were broken anyway, and I decided to just drive…
If you manage paid media accounts of any kind, you probably deal with many requests and questions from clients, bosses and other stakeholders. Common requests could include launching a new campaign, pulling together a report, or asking for your perspective on a recent platform change or emerging trend. Depending on your job seniority, you may…
Dynamic search ads (DSA) have been a staple in Google Ads and Microsoft Ads management for years. This powerhouse campaign type/setting enhances advertisers’ ability to use their organic search strength to inform their PPC campaigns. By allowing Google to crawl their site and find the right landing page for a user’s query, advertisers can leverage…
With never-ending changes across the search marketing ecosystem, including: July 1st marks the long-anticipated forced switch to GA4 Generative AI is taking the world by storm The future of SERPs and PPC is hanging in the balance The next major Google algorithm is just around the corner … now is the perfect time to sharpen your…
In the past few days, Google Search has dropped over half of the indexed URLs from Twitter from the Google Search index. This was done after Twitter added a “feature” on Friday afternoon only to display tweets to signed-in and registered users; also, the throttling going on at Twitter right now is probably not helping….
Many SEO professionals lean on “best practices” in their SEO efforts. But when optimizing JavaScript-based enterprise websites for site speed, you need more than “best practice.” Here’s why standard solutions don’t always apply to enterprise sites and what you can do instead. Improving site speed: Migrating to server-side rendering isn’t always the right answer Imagine…
