SEO

I have spent most of my life feeling driven by the idea that I am not enough. Whether I’m applying for an award or talking about my career with someone over drinks, I don’t really feel comfortable listing my accomplishments. Even writing this article, I don’t feel my voice is particularly useful or cogent. Of…

I’ll be blunt. Google Analytics 4 has caused agencies and businesses plenty of headaches in the past year. The only guarantee over the next few weeks is that it will get worse before it gets better.  The sunsetting of Universal Analytics is tomorrow, July 1 (and may have already passed by the time you are…

YouTube is disabling videos for people using ad blockers as part of a new trial. The social media platform is asking users to either turn ad blockers off or pay £11.99 a month for YouTube Premium if they want access to its extensive video library. Why we care. If this trial is expanded to the…

In just 48 hours we received around 400 responses to our poll question about Google Analytics 4. With the standard version of Universal Analytics sunsetting tomorrow (July 1), we asked you: What level of readiness are you (and/or your team) at when it comes to switching to GA4 from Universal Analytics? Despite plenty of frustration: Almost…

Looking to take the next step in your next search marketing career? Below, you’ll find the newest jobs at brands and agencies in SEO, PPC and digital marketing – as well as positions we’ve shared in previous weeks that are still open. Newest jobs in SEO, PPC and digital marketing Paid Search Manager, DERMSTORE (New…

PPC advertising can be a game-changing tool for small businesses looking to kickstart sales or increase brand awareness. Unfortunately, it’s also extremely easy to overspend if you aren’t careful.  When your budget is tight, it’s crucial that you set yourself up for success when creating a PPC account. Just a couple of bad months of…

Google has updated the Google Rich Results test to spell out that the test is coming from the Google URL Inspection tool. This update probably happened when added the new Google-InspectionTool useragent to the crawler list back in May. Now, Google spells it out, it says “Google Inspection Tool smartphone” and “Google Inspection Tool desktop”…

Google is testing showing the price fluctuations of a product in a graph over a three-month period in the search results. We saw product pricing sliders but this is on a graph to show pricing changes over that time period. This was spotted by Punit and he posted this screenshot on Twitter: I cannot replicate…

We are back with you with another report of another unconfirmed Google Search ranking algorithm update. This one seemed to have kicked off yesterday, June 28th and is heating up even more today. Yea, it has been a very volatile past several weeks with the Google Search results and even I am kind of tired…

Google may be rolling out the dedicated “perspectives” filter, not just the perspectives filter that rolled out a couple of weeks ago, but the perspectives carousel. This is what Google announced at Google I/O where they said, “You can also access this content through a dedicated Perspectives section that may appear on the results page,…