Are you looking for new ways to save time doing research and competitive analysis? Then these five handy SEO tools and plugins – which are completely free to use – should help: Competitor research: Wayback Machine Data analysis: Copy Selected Links Design and layout: GoFullPage Research and data formatting: Docs Online Viewer Reformat content from…
AI winter is a term that describes funding cuts in research and development of artificial intelligence systems. This usually follows after a period of overhype and under-delivery in the expectations of AI systems capabilities. Does this sound like today’s AI? Over the past few months, we’ve observed several key generative AI systems failing to meet the…
Google looks like it will discontinue the direct ordering option with the Order with Google button by the end of June 2024. This will impact third-party food delivery sites, such as DoorDash, GrubHub and Uber Eats. UPDATE: I was wrong, the order button is not going away – what is going away is the merchant…
Google has admitted to quietly tweaking advertising auctions to meet revenue targets. The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. For some queries, the tech giant may have even raised prices by as…
As a data professional, you should also know how to build predictive models with machine learning to solve business problems. And if you’re interested in machine learning, you’re probably also looking for the best resources to get going. Well, you can always choose a self-paced online course that best aligns with your learning preferences. But…
With customer and revenue growth hitting new highs in Q3, Semrush achieved its first profitable quarter since Q1 2021. That ends a stretch of nine straight quarters posting a net loss. Semrush’s third quarter revenue was $78.7 million, up 20% year-over-year ($65.8 million) from 2022. Earlier this year, Semrush said it expected to break even…
The key to local SEO data is in its name – it’s local. Without it, a campaign may not receive crucial insights to adjust its central strategy. If you’re targeting Manhattan, N.Y., but 80% of your users are visiting from devices in Brooklyn, N.Y., you’re missing something. But how do you find these gaps in…
Amazon rolled out a new beta feature for businesses that don’t sell products on its platform, allowing them to generate leads through display ads across Amazon’s vast network. Why we care. Amazon’s new lead generation ad type gives advertisers the opportunity to expand their customer base and tap into Amazon’s data-rich environment, even if they…
Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more…
Just a photo from the Google Dublin office that reminded me of going down the Google brick road… I found this on Instagram and it caught my eye. This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share…