NewsTub

Pinterest is testing a new program that could reshape advertising strategy, leveraging the relationships and expertise of news outlets and other publishers. Why we care. This move creates a new offering for advertisers of potentially more targeted and effective ad placements. Details: Pinterest is exploring an ad auction system on its pages, with revenue sharing…

Google has updated its structured data documentation to now use hashtags for @id references. If you don’t use hashtags, it is fine, but Google said it is “schema best practice to use hashtags as resolvable in-page node identifiers in RDF.” Google explained they have switched “all structured data code examples that use in-page @id references…

Google’s August 2024 core update started on August 15, 2024 and completed 19 days later on September 3, 2024. Early on, we saw some signs of life for sites hit by the infamous September 2023 helpful content update. But honestly, most of those sites did not see enough traffic rebound to make enough of a dent to make…

“No one answered the phone. Sure, it was after business hours, but that’s still no excuse! One star!” Ever received a review like this on your Google Business Profile – a review so unreasonable that all you can do is hang your head and wonder what’s wrong with certain people? Don’t worry. Every business owner has received…

Google has released version 2.5 of the Google Ads Editor, this comes 17 weeks since version 2.4 was released in Jul 2023. The new version gains campaign level broad match, search themes, DSAs to PMax and much more. PPCGreg spotted this earlier but the release notes didn’t go live until yesterday afternoon: tip: I recommend…

Snapchat is teaming up with Foshpa to offer its advertisers enhanced campaign insights. The partnership will enable users to measure the impact and effectiveness of ads on the platform more efficiently with a particular focus on cross-marketing return on ad spend (ROAS). It will also allow advertisers to directly compare their Snapchat results to other…

Pinterest just rolled out a bunch of fresh and upgraded ad products. The platform says its new features cover “the complete user experience” on the platform, from discovery to decision to action, helping advertisers to better connect with the Pinterest audience. Here’s a roundup of the platform’s key ad product announcements you need to know…

Agencies have several teams, some of which are formed over the years and some that come together quickly as new hires join and new clients are onboarded. Agency teams include executive leadership, marketing channel leaders and cross-functional groups or pods responsible for supporting clients.  With the complexity found in most agencies, it can be challenging…

Google has served “billions of queries” with its generative AI features and plans to “expand the type of queries we can serve our users” even further. That’s according Alphabet/Google CEO Sundar Pichai, speaking during the Q1 2024 Alphabet earnings call. AI overviews, which Google introduced in the U.S. in late March and the UK earlier…