Google is implementing jurisdiction-specific surcharges for ads served in certain countries, impacting advertisers globally. Why we care. These new fees, such as the Canada DST Fee, will increase advertising costs for businesses targeting audiences in affected jurisdictions, regardless of the advertiser’s location. By the numbers: 2.5% Canada DST Fee starting Oct. 1. Surcharges apply to…
TikTok is facing renewed calls for a potential ban in America by U.S. Senators. A bipartisan group of lawmakers is proposing a law that would force ByteDance, TikTok’s owner, to divest the app within the next six months. If not, TikTok risks losing its user base of 150 million people in the United States. The…
I don’t subscribe to many YouTube channels but I did subscribe to iJustine’s channel because I am an Apple fan boy… It was cool to spot her in a photo with Peter the Greeter at Google. I also met iJustine in person at the Microsoft Bing Chat event earlier this year. This was shared on…
Nokia Oyj’s mobile networks assets are drawing preliminary interest from suitors including Samsung Electronics Co. amid increasing pressure to find new growth in the troubled telecom equipment sector, people with knowledge of the matter said. The Finnish company has been having discussions with advisers about potential options for its mobile networks business, which has…
Compared to their supervised counterparts, which may be trained with millions of labeled examples, Large Language Models (LLMs) like GPT-3 and PaLM have shown impressive performance on various natural language tasks, even in the zero-shot setting. However, utilizing LLMs to solve the basic text ranking problem has had mixed results. Existing findings often perform noticeably…
A new Google Ads tool – Cross-Media Reach Measurement – lets advertisers measure deduplicated, on-target reach and frequency across video campaigns. Why it matters. This tool helps advertisers understand the efficiency of their YouTube video campaigns compared to TV, providing a comprehensive view of brand campaign performance. Why we care. This tool essentially empowers advertisers…
Google is making it easier for merchants to pull in product listings from their sites through automated “website crawl” feeds in Merchant Center. How it works. Google uses structured data markup on merchant websites to automatically extract up-to-date product information like titles, pricing, availability and images. The big picture. The automated feeds aim to reduce…
For the original iTunes version, click here. Google confirmed the last reviews update finished rolling out yesterday after 29 days. Google Search ranking volatility continues throughout the whole week, I called it the Google Winter Blast update but it might be the reviews update that is ongoing. Google Groups has seen a massive ranking…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Bing is testing removing its cache link from the search results, like Google did. Bing is also testing from sources across the web. Google said if you…
Internal linking has often been a powerful tool for SEO, helping serve as a bridge to connect various webpages. One main goal has typically been to boost visibility in search engines. However, the importance of internal linking extends beyond SEO; it’s pivotal in creating a navigable, user-friendly website, especially for people with disabilities. Internal linking…