In-context learning is a recent paradigm where a large language model (LLM) observes a test instance and a few training examples as its input and directly decodes the output without any update to its parameters. This implicit training contrasts with the usual training where the weights are changed based on the examples. Here comes the…
Google Ads has started rolling out Demand Gen globally so that all customers now have access. Described as the “next generation of Discovery campaigns,” it comes with new features, inventory, and insights, as well as an enhanced ad creation flow. In addition, Discovery ads upgrades are beginning this week and will continue to be implemented…
Kwanzaa is coming up next week and Google has launched its Kwanzaa decorations for its search results. Just like Google did with Christmas decorations and Chanukah decorations. Search for Kwanzaa to see the decorations in Google Search. Here is a screenshot: Happy holidays all! Forum discussion at X.
Large Language Models have transformed Natural Language Processing by showcasing amazing skills like emergence and grokking and driving model size to increase continually. The bar for NLP research is raised by training these models with billions of parameters, such as those with 30B to 175B parameters. It is challenging for small labs and businesses to…
I have spent most of my life feeling driven by the idea that I am not enough. Whether I’m applying for an award or talking about my career with someone over drinks, I don’t really feel comfortable listing my accomplishments. Even writing this article, I don’t feel my voice is particularly useful or cogent. Of…
Yelp’s ad revenue increased by 13% to a record $1.28 billion in the final quarter of 2023. Ad clicks for the year experienced a year-over-year growth of 5%, while the average cost per click (CPC) increased by 9%. Services sector. Yelp reported a record-breaking $793 million in advertising revenue from Services businesses in 2023, marking…
This week was much slower than the previous weeks, and yes, the core and reviews updates are not yet completed, and Google has no estimate for us on when they will be completed. Google seems to be testing a “Simple Search” feature. Google may still be getting the dates it shows for some search results…
Reddit is piloting a free suite of tools designed to help businesses improve their engagement with consumers. The new feature, Reddit Pro, provides tools and insights to guide businesses on where, when, and how to effectively participate on the platform — whether it’s alongside their Reddit ads or by itself for more natural interaction. New…
Hair is one of the most remarkable features of the human body, impressing with its dynamic qualities that bring scenes to life. Studies have consistently demonstrated that dynamic elements have a stronger appeal and fascination than static images. Social media platforms like TikTok and Instagram witness the daily sharing of vast portrait photos as…
The end is near for Google Discovery ads. You can now sign up for access to Google Ads’ Demand Gen, the new campaign type announced at Google Marketing Live in May. Once you’re in the beta, your Discovery campaigns will be automatically upgraded to Demand Gen. All Discovery campaigns should be “upgraded” to Demand Gen…