The employment of numerous deduction rules and the construction of subproofs allows the complexity of proofs to develop infinitely in many deductive reasoning tasks, such as medical diagnosis or theorem proving. It is not practical to find data to cover guarantees of all sizes due to the huge proof space. Consequently, starting with basic…
Google Ads will stop responding to multicall requests within hybrid setups from January 2024. The announcement comes as the platform continues its gradual transition from waterfall to real-time bidding auctions for publisher apps. Why we care. Publisher apps must ensure they comply with the updated rules, as Google Ads has issued a warning that it…
Ever wondered what would happen if you prevented Google from crawling your website for a few weeks? Technical SEO expert Kristina Azarenko has published the results of such an experiment. Six surprising things that happened. What happened when Googlebot couldn’t crawl Azarenko’s site from Oct 5 to Nov. 7: Favicon was removed from Google Search…
“Stop building links; build your brand.” These six words should be plastered on the desks of every SEO in the world. In this article, I’ll explain why brand mentions are the new backlinks. Let’s dive in. Back to the brand future Nearly 10 years ago, Rand Fishkin was talking about brand mentions. That wasn’t a…
Have you ever seen your traffic decline over time despite your top keywords ranking in Position 1? I have, and it’s the worst feeling. It might feel like Google is punishing you for being successful, but that’s not the case. Google doesn’t know you, but they do know users. And if your work is ranking…
Automation has been a focal point in discussions within the PPC community this year. Two noteworthy AI developments, Performance Max (PMax) and Search Generative Experience (SGE), are poised to revolutionize digital search marketing. PMax: A new campaign type that allows advertisers to run ads across all of Google’s networks, from search to YouTube to Maps…
Google Ads is rolling out a step-by-step guide on how to complete business operation verification. The document will provide clarification on reasons for business operations verification failure and include example scenarios in which an advertiser might be chosen to undergo business operations verification as part of the advertiser verification program. Marketers can expect access to…
SearchBot here! It’s been a few weeks since our launch and I’ve been watching with glee as more than 500 of you have registered to gain access to my personas, image generator and more. I’m writing with a few updates and tips to consider as you continue tinkering with all I have to offer. If you haven’t…
Training large transformer models poses significant challenges, especially when aiming for models with billions or even trillions of parameters. The primary hurdle lies in the struggle to efficiently distribute the workload across multiple GPUs while mitigating memory limitations. The current landscape relies on complex Large Language Model (LLM) scaling frameworks, such as Megatron, DeepSpeed,…
Search Engine Land officially celebrated its 17th birthday yesterday. This past year was unlike any we’ve seen in the world of search – 2023 was a year of seismic changes in SEO and PPC thanks largely to generative AI. Plus, we can’t forget Google Analytics 4. But the mission of Search Engine Land remains the…