SEO has come a long way from the days of keyword stuffing. Modern search engines like Google now rely on advanced natural language processing (NLP) to understand searches and match them to relevant content. This article will explain key NLP concepts shaping modern SEO so you can better optimize your content. We’ll cover: How machines…
Instacart is extending its retail media ads to YouTube, allowing select brand partners to convert YouTube viewers directly into Instacart shoppers for same-day delivery. Details. Instacart’s YouTube ads will feature shoppable product links powered by its first-party data and retail media technology. Viewers can click from the ads to purchase items on Instacart for rapid…
Google Analytics, GA4, seems to be rolling out benchmarking data, similar to Universal Analytics before it. This feature lets you compare your analytics data to others in your same industry – so you can benchmark how well or poorly you are doing. This may have first been spotted by Brais Calvo Vázquez on LinkedIn, which…
One of the joys of living in a place where the winters tend to be long and dark is the time it allows for reading. Make a fire in the fireplace, pour yourself a drink and open a good book. I often do the bulk of my reading for the year between October and March…
A team of researchers from the University of Illinois Urbana-Champaign, Carnegie Mellon University, Georgia Institute of Technology, University of California Berkeley, Meta AI Research, and Mistral AI has developed a universal navigation system called GO To Any Thing (GOAT). This system is designed for extended autonomous operation in home and warehouse environments. GOAT is…
I often post about Google ranking volatility and search ranking algorithm updates but I rarely post about them on a weekend. But I just had to this Sunday morning; the tools are literally all reporting massive and explosive volatility this weekend and the SEO chatter is also very high. I know we just reported one…
Is your marketing team overwhelmed and underperforming? It’s time to harness the power of automation. This free guide from Act-On provides a step-by-step blueprint to transform your marketing efforts. Learn how to: Streamline your workflow: Reduce manual tasks and focus on high-impact activities. Personalize your messaging: Deliver targeted content to the right audience at the…
Google launched a new search labs experiment named “Notes.” Notes gives searchers a way write their own notes on a specific search result listing and within Google Discover while also allowing others to read people’s notes on that search result listing. “Our goal with this new Labs experiment is to provide access to helpful tips…
Bing Chat now supports visual search, which means you can now upload a photo or take a picture and have Bing Chat respond with answers around those visuals. “Visual Search in Bing Chat is rolling out now on desktop and mobile,” Microsoft Bing posted on its blog. What it looks like. Here is a video…
Whether we know it or not, we’re caught in a paradox. There is an industry-wide obsession among SEOs with scalability. More specifically, how we can use generative AI to help with scalability. With unprecedented advancements in AI as of late, it’s no surprise. On the one hand, efficiencies of scale are amazing and AI can…