Crowd-sourced human quality raters have been the mainstay of the algorithmic evaluation process for search engines for decades. Still, a potential sea-change in research and production implementation could be on the horizon. Recent groundbreaking research by Bing (with some purported commercial implementation already) and a sharp uptick in closely related information retrieval research by others,…
Understanding phase-change materials and creating cutting-edge memory technologies can benefit greatly from using computer simulations. However, direct quantum-mechanical simulations can only handle relatively simple models with hundreds or thousands of atoms at most. Recently, researchers at the University of Oxford and the Xi’an Jiaotong University in China developed a machine learning model that might…
TikTok published a best practice guide on how to optimize your ad campaigns and bidding strategies for maximum performance. The 13-page guide includes tips and recommendations for: Account structure. Campaign setup. Data connections. Creative. Attribution. Measurement. Why we care. If you plan to run campaigns on TikTok this year, you should check out this guide…
Google’s John Mueller once again blasted the “concept of toxic links,” he wrote on Reddit, “The concept of toxic links is made up by SEO tools so that you pay them regularly.” As you know, John is not a fan of link selling, buying and removal services – including tools that tell you what to…
A new study from researchers at MIT and Penn State University reveals that if large language models were to be used in home surveillance, they could recommend calling the police even when surveillance videos show no criminal activity. In addition, the models the researchers studied were inconsistent in which videos they flagged for police…
Executives have much on their plate and little time to get through it all. When presenting PPC results to a CMO or VP of marketing, many marketers make the mistake of diving too far into the weeds of their work. Tailoring your delivery to your audience is crucial for any communication, whether it’s a presentation,…
Google has made an update to its Google-Extended section of the Google crawler (user agent) search documentation to change the references of “Bard” to “Gemini” because of the product name change. Google also clarified that Google Extended has no impact or effect on Google Search. Google added this new line that reads, “Google-Extended does not…
Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). Why we care. Google…
Google is now showing, in some regions, “photo-first” search results within the Google Maps search result listings. Google said this is to help search “find inspiration” a different way. So now the local listings in the Google Maps search results will show a carousel of photos above the textual details of that listing. Google said…
Legal issues can drag on for ages. That’s the simple, unfortunate truth. Worse, once a legal matter is filed in court, the case is highly likely to become visible on the web. Hundreds of websites now aggregate public court records and publish them for the world to see. The issue I commonly come across for…