Google Ads has finished auto-migrating location extensions to assets for most active accounts, a process announced on July 24, 2023. Why we care. This change expands the ways advertisers can use location information in their ads, potentially improving ad performance and reach. The details. Migration affected accounts with activity between July 1, 2023, and Jan….
AI roundup: Apple is reportedly developing artificial intelligence software in data centers. The company will be using its chip design to create an infrastructure and it is expected to be focused on running AI models. In other news, US lawmakers announced a new bill in which the Biden administration will be empowered to impose…
Google Ads is rolling out a new tool that allows businesses to manage their first-party data in one place. With Google Ads Data Manager, marketers can analyze and use consented first-party data from different sources without needing to to look elsewhere in a privacy-centric way. The feature will initially launch in Google Ads to make…
BuzzFeed was one of the first major publishers to adopt heavy AI publishing. They drew scrutiny when a litany was plagiarized, copy-and-pasted, factually incorrect, awkward and simply poorly written. Most recently, they’ve resorted to shutting down entire business units because of their inability to compete. Sports Illustrated, also an early adopter, suffered from similar issues…
When it comes to local SEO, it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers searching for your local business. Local competition is hotter than ever, and if you’re not on top of your rankings, you can bet your competitors are. Here are six local SEO tactics you can…
Diffusion models have been widely used with remarkable success in text-to-image generation in recent years, leading to significant improvements in image quality, inference performance, and the scope of our creative possibilities. However, effective generation management remains a challenge, especially under conditions that are hard to define in words. MediaPipe dispersion plugins, developed by Google researchers,…
Open-vocabulary object detection is a critical aspect of various real-world computer vision tasks. However, the limited availability of detection training data and the fragility of pre-trained models often lead to subpar performance and scalability issues. To tackle this challenge, the DeepMind research team introduces the OWLv2 model in their latest paper, “Scaling Open-Vocabulary Object Detection.”…
Want to rank highly in 2024 and beyond? Then, you must create what Google calls “helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. Spambusters At the…
Generative AI has emerged as a driving force in the marketing industry. We have already seen many use cases, from content creation to campaign optimization. It is also poised to revolutionize how we gain deeper insights into our marketing data. In this article, we’ll dive deep into how generative AI is reshaping marketing analytics and…
For the original iTunes version, click here. This week, I posted the big Google Webmaster Report – I hope it is helpful. The Google August 2023 core update finished rolling out last night and that core update had volatility earlier in the week, we reported on it early but it seemed to be correct….